Unit of competency Outline

Date retreived
22/07/2026 1:10 PM AWST

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Promote products and services

Promote products and services

Unit of competency
National Code
BSBMKG434
State Code
OCD47
TGA Status
Current
DTWD Status
Approved
Current Release Number
1.00
Current Release Date
19/10/2020
View on TGA
State Implementation and Classification
Approved Date
16/03/2021
Field of Education
080505 - Marketing
Original Release Date
16/03/2021
Nominal Hours
35
Description
This unit describes the skills and knowledge required to coordinate and review the promotion of an organisation’s products and/or services.The unit applies to individuals with a broad knowledge of the promotion of products and services specific to an organisation. They may have responsibility to provide guidance or to delegate aspects of these tasks to others.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Establish promotional activities
  • 1.1 Identify need for promotion of product or service according to organisational and market requirements
  • 1.2 Identify overall promotional objectives in consultation with relevant stakeholders
  • 1.3 Analyse and select promotional activity options for meeting promotional objectives
  • 1.4 Determine contingency strategies for selected activity options
2. Coordinate promotional activities
  • 2.1 Allocate roles and responsibilities for delivery of promotional services and communicate to relevant personnel
  • 2.2 Monitor progress of promotional activities according to action plan
  • 2.3 Identify and address potential issues during implementation within scope of own responsibility
  • 2.4 Apply determined contingency strategies, if required
3. Review promotional activities
  • 3.1 Analyse effectiveness of planning processes using feedback and data
  • 3.2 Identify possible improvements in future activities
  • 3.3 Collect feedback and provide to others involved in promotional activity
  • 3.4 Analyse costs and timelines for benefits accruing from the promotional activities
  • 3.5 Prepare conclusions and recommendations relating to effectiveness of promotional activities
No information
No information
Replaces
State Code National Code Title Type
AUH87 BSBPRO401 Develop product knowledge Unit of competency
AUM05 BSBMKG413 Promote products and services Unit of competency
AUM18 BSBPRO301 Recommend products and services Unit of competency
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