Unit of competency Outline
Date retreived
22/07/2026 10:40 PM AWST
22/07/2026 10:40 PM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Perform media calculations
Perform media calculations
Unit of competency
National Code
BSBADV405A
BSBADV405A
State Code
D0559
D0559
TGA Status
Replaced
Replaced
DTWD Status
Replaced
Replaced
State Implementation and Classification
Approved Date
15/09/2011
Field of Education
080507 - Advertising
Original Release Date
15/09/2011
Nominal Hours
40
Description
This unit describes the performance outcomes, skills and knowledge required to calculate media costings, to perform media ratings using mathematical techniques and to present resultant findings.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
Notes
Elements and Performance Criteria
1. Evaluate advertising media budget
- 1.1. Research and define media terminology
- 1.2. Categorise media costs
- 1.3. Calculate costings for selected media
- 1.4. Investigate and calculate agency service fees
2. Calculate electronic media rating points
- 2.1. Determine reach and effective reach for each advertising media
- 2.2. Determine and present identified qualitative and quantitative attributes of media
3. Apply mathematical functions to advertising media tasks and problems
- 3.1. Calculate percentage shares and variations
- 3.2. Apply index numbers to a media situation
- 3.3. Perform calculations on simple index numbers
- 3.4. Calculate international currency conversions
- 3.5. Calculate the mean, average and weighted average of selected media data
4. Present media calculations
- 4.1. Use electronic spreadsheets to perform media calculations
- 4.2. Clearly present data on selected media
RANGE STATEMENT
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Agency service fees may include:
flat fee
head hours
percentage fee
performance incentives
Advertising media may include:
electronic mass
new media
print mass
point-of-sale
transit
Media rating measurements may include:
reach
unduplicated reach
frequency
effective frequency
target audience coverage per media
target audience rating points (TARPS)
gross rating points (GRPs)
Qualitative attributes may include:
editorial environment
media involvement
message receptiveness
proximity to purchase
Quantitative attributes may include:
cost efficiency
production costs
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Agency service fees may include:
flat fee
head hours
percentage fee
performance incentives
Advertising media may include:
electronic mass
new media
print mass
point-of-sale
transit
Media rating measurements may include:
reach
unduplicated reach
frequency
effective frequency
target audience coverage per media
target audience rating points (TARPS)
gross rating points (GRPs)
Qualitative attributes may include:
editorial environment
media involvement
message receptiveness
proximity to purchase
Quantitative attributes may include:
cost efficiency
production costs
EVIDENCE GUIDE
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
calculation and presentation of media costings and electronic media ratings using mathematical techniques for media selected to advertise at least one product or service
knowledge of media calculation principles and practices.
Context of and specific resources for assessment
Assessment must ensure:
access to an actual workplace or simulated environment
access to office equipment and resources
access to an advertising brief.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
analysis of responses to case studies and scenarios
assessment of written reports on media calculations
demonstration of media rating and mathematical techniques
direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
observation of demonstrated techniques in calculating media ratings and advertising media problems
oral or written questioning to assess knowledge of software packages for media calculations
review of media calculations spreadsheets.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
other advertising units.
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
calculation and presentation of media costings and electronic media ratings using mathematical techniques for media selected to advertise at least one product or service
knowledge of media calculation principles and practices.
Context of and specific resources for assessment
Assessment must ensure:
access to an actual workplace or simulated environment
access to office equipment and resources
access to an advertising brief.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
analysis of responses to case studies and scenarios
assessment of written reports on media calculations
demonstration of media rating and mathematical techniques
direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
observation of demonstrated techniques in calculating media ratings and advertising media problems
oral or written questioning to assess knowledge of software packages for media calculations
review of media calculations spreadsheets.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
other advertising units.
Replaced By
| State Code | National Code | Title | Type |
|---|---|---|---|
| AUJ33 | BSBADV405 | Perform media calculations | Unit of competency |
| State Code | National Code | Title | Type |
|---|---|---|---|
| D144 | BSB40107 | Certificate IV in Advertising | Qualification |
| D156 | BSB41307 | Certificate IV in Marketing | Qualification |
| D359 | CUS40309 | Certificate IV in Music Business | Qualification |