Unit of competency Outline

Date retreived
22/07/2026 6:58 AM AWST

Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.

Perform media calculations

Perform media calculations

Unit of competency
National Code
BSBADV405
State Code
AUJ33
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
25/03/2015
View on TGA
State Implementation and Classification
Approved Date
15/09/2015
Field of Education
080507 - Advertising
Original Release Date
15/09/2015
Nominal Hours
40
Description
This unit describes skills and knowledge required to calculate media costings, perform media ratings using mathematical techniques, and present findings.It applies to individuals in an entry-level position in a media buying within an advertising team or media organisation, who conduct media calculations to provide quantitative analysis of the effectiveness of advertisements.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1 Evaluate advertising media budget
  • 1.1 Research and define media terminology
  • 1.2 Categorise media costs
  • 1.3 Calculate costings for selected media
  • 1.4 Investigate and calculate agency service fees
2 Calculate electronic media rating points
  • 2.1 Determine reach and effective reach for each advertising media
  • 2.2 Determine and present identified qualitative and quantitative attributes of media
3 Apply mathematical functions to advertising media tasks and problems
  • 3.1 Calculate percentage shares and variations
  • 3.2 Apply index numbers to a media situation
  • 3.3 Perform calculations on simple index numbers
  • 3.4 Calculate international currency conversions
  • 3.5 Calculate the mean, average and weighted average of selected media data
4 Present media calculations
  • 4.1 Use electronic spreadsheets to perform media calculations
  • 4.2 Clearly present data on selected media
No information
No information
Replaces
State Code National Code Title Type
D0559 BSBADV405A Perform media calculations Unit of competency
Replaced By
State Code National Code Title Type
OCD80 BSBMKG438 Implement and monitor advertising production Unit of competency