Unit of competency Outline

Date retreived
22/07/2026 10:16 PM AWST

Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.

Implement and monitor advertising production

Implement and monitor advertising production

Unit of competency
National Code
BSBMKG438
State Code
OCD80
TGA Status
Current
DTWD Status
Approved
Current Release Number
1.00
Current Release Date
19/10/2020
View on TGA
State Implementation and Classification
Approved Date
16/03/2021
Field of Education
080507 - Advertising
Original Release Date
16/03/2021
Nominal Hours
35
Description
This unit describes the skills and knowledge required to implement and monitor advertising production, including establishing the initial media requirements, booking advertising production and developing a monitoring report.The unit applies to individuals in an entry-level position who are not expected to supervise the work of others but are required to have a broad knowledge of advertising media. These individuals may be responsible for media planning, media buying or advertising within an advertising team.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Prepare to implement advertising production
  • 1.1 Confirm advertising and media requirements according to creative brief, organisational and legislative requirements
  • 1.2 Develop media schedule
  • 1.3 Analyse and select suppliers for production process
  • 1.4 Seek approval from relevant stakeholders
2. Implement advertising production
  • 2.1 Book advertising space and time
  • 2.2 Negotiate pricing with supplier
  • 2.3 Lodge advertisement
  • 2.4 Report status of initial implementation to relevant stakeholders
3. Monitor advertising production
  • 3.1 Establish and confirm post-production activities with required stakeholders
  • 3.2 Identify and rectify issues with advertising production within scope of own responsibility
  • 3.3 Develop monitoring report
  • 3.4 Establish procedures for ongoing monitoring
No information
No information
Replaces
State Code National Code Title Type
AUK40 BSBADV407 Apply media analysis and processing tools Unit of competency
AUJ73 BSBADV406 Buy and monitor media Unit of competency
AUK57 BSBADV402 Conduct pre-campaign testing Unit of competency
AUH19 BSBADV403 Monitor advertising production Unit of competency
AUJ33 BSBADV405 Perform media calculations Unit of competency
AUK94 BSBADV408 Review advertising media options Unit of competency
AUI90 BSBADV404 Schedule advertisements Unit of competency
State Code National Code Title Type
BFS9 BSB40820 Certificate IV in Marketing and Communication Qualification