Unit of competency Outline

Date retreived
22/07/2026 12:06 PM AWST

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Apply media analysis and processing tools

Apply media analysis and processing tools

Unit of competency
National Code
BSBADV407
State Code
AUK40
TGA Status
Replaced
DTWD Status
Transition (Replaced)
Current Release Number
1.00
Current Release Date
25/03/2015
View on TGA
State Implementation and Classification
Approved Date
15/09/2015
Field of Education
080507 - Advertising
Original Release Date
15/09/2015
Nominal Hours
50
Description
This unit describes the skills and knowledge required to compare and contrast characteristics of media analysis tools to choose the most appropriate software tool to perform media tasks and evaluate their outcomes.It applies to individuals in an entry-level position in media planning or buying within an advertising team or media organisation, who use specialised media software in conducting their activities.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1 Evaluate media software tool options
  • 1.1 Compare and contrast characteristics and specific functions of media software tools when developing a media plan
  • 1.2 Evaluate advantages and disadvantages of media software tools that could be used to perform media tasks
  • 1.3 Contrast and evaluate functions of media software tools to perform media analysis and processing tasks
  • 1.4 Generate media recommendations which meet advertiser’s requirements
2 Use media software tools to perform media tasks
  • 2.1 Use media software to segment target audience
  • 2.2 Ensure program demographics match marketing objectives
  • 2.3 Analyse radio and television survey data and logs to determine most appropriate media placements
3 Analyse campaign performance
  • 3.1 Evaluate media performance results by channel, program and day of the week to determine performance against desired marketing objectives
  • 3.2 Compare media performance against expected demographics by program and time slot
  • 3.3 Present campaign performance results to advertiser
No information
No information
Replaces
State Code National Code Title Type
D0561 BSBADV407A Apply media analysis and processing tools Unit of competency
Replaced By
State Code National Code Title Type
OCD80 BSBMKG438 Implement and monitor advertising production Unit of competency