Unit of competency Outline
Date retreived
22/07/2026 1:12 PM AWST
22/07/2026 1:12 PM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Apply media analysis and processing tools
Apply media analysis and processing tools
Unit of competency
National Code
BSBADV407A
BSBADV407A
State Code
D0561
D0561
TGA Status
Replaced
Replaced
DTWD Status
Replaced
Replaced
State Implementation and Classification
Approved Date
09/07/2014
Field of Education
080507 - Advertising
Original Release Date
09/07/2014
Nominal Hours
50
Description
This unit describes the performance outcomes, skills and knowledge required to compare and contrast the characteristics of media analysis tools to choose the most appropriate software tool to perform media tasks and to evaluate their outcomes.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
Notes
Elements and Performance Criteria
1. Evaluate media software tool options
- 1.1. Compare and contrast the characteristics and specific functions of media software tools when developing a media plan
- 1.2. Evaluate the advantages and disadvantages of media software tools that could be used to perform media tasks
- 1.3. Contrast and evaluate the functions of media software tools to perform media analysis and processing tasks
- 1.4. Generate media recommendations which meet advertiser's requirements
2. Use media software tools to perform media tasks
- 2.1. Use media software to segment target audience
- 2.2. Ensure program demographics match marketing objectives
- 2.3. Analyse radio and television survey data and logs to determine most appropriate media placements
3. Analyse campaign performance
- 3.1. Evaluate media performance results by channels, programs and days of the week to determine performance against desired marketing objectives
- 3.2. Compare media performance against expected demographics by program and time periods
- 3.3. Present campaign performance results to advertiser
RANGE STATEMENT
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Characteristics may include how media software tools:
evaluate media plans
perform media tasks
reach audiences
Media software tools may include:
Adequest eTAM
AdSystems
Asteriod
BCC/TSS
MaxMedia
Media Advisor
Media Wise Optimiser
Panorama
Prodigy
Radioscope
TeleMinute
Web Ratings
Functions may include:
analyse media performance data
conduct statistical analyses
develop media plans
Demographics may include:
age
income
marital status
education level
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Characteristics may include how media software tools:
evaluate media plans
perform media tasks
reach audiences
Media software tools may include:
Adequest eTAM
AdSystems
Asteriod
BCC/TSS
MaxMedia
Media Advisor
Media Wise Optimiser
Panorama
Prodigy
Radioscope
TeleMinute
Web Ratings
Functions may include:
analyse media performance data
conduct statistical analyses
develop media plans
Demographics may include:
age
income
marital status
education level
EVIDENCE GUIDE
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
evaluation and application of relevant media software options to perform media analysis tasks for at least one advertising campaign
analysis and presentation of media performance for at least one advertising campaign.
Context of and specific resources for assessment
Assessment must ensure:
access to an actual workplace or simulated environment
access to office equipment and resources.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
analysis of responses to case studies and scenarios
demonstration of the use of media software
direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
oral or written questioning to assess knowledge of the advantages and disadvantages of specific software to perform media tasks
observation of presentation of campaign performance results to advertiser
evaluation of media performance results.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
BSBADV405A Perform media calculations
BSBADV406A Buy and monitor media.
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
evaluation and application of relevant media software options to perform media analysis tasks for at least one advertising campaign
analysis and presentation of media performance for at least one advertising campaign.
Context of and specific resources for assessment
Assessment must ensure:
access to an actual workplace or simulated environment
access to office equipment and resources.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
analysis of responses to case studies and scenarios
demonstration of the use of media software
direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
oral or written questioning to assess knowledge of the advantages and disadvantages of specific software to perform media tasks
observation of presentation of campaign performance results to advertiser
evaluation of media performance results.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
BSBADV405A Perform media calculations
BSBADV406A Buy and monitor media.
Replaced By
| State Code | National Code | Title | Type |
|---|---|---|---|
| AUK40 | BSBADV407 | Apply media analysis and processing tools | Unit of competency |
| State Code | National Code | Title | Type |
|---|---|---|---|
| D144 | BSB40107 | Certificate IV in Advertising | Qualification |
| D359 | CUS40309 | Certificate IV in Music Business | Qualification |