Unit of competency Outline

Date retreived
22/07/2026 3:11 PM AWST

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Conduct pre-campaign testing

Conduct pre-campaign testing

Unit of competency
National Code
BSBADV402
State Code
AUK57
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
25/03/2015
View on TGA
State Implementation and Classification
Approved Date
15/09/2015
Field of Education
080507 - Advertising
Original Release Date
15/09/2015
Nominal Hours
80
Description
This unit describes the skills and knowledge required to plan, pilot and refine an advertising campaign to ensure marketing communication objectives are met. It applies to individuals in an entry-level position in media planning, media buying, account management or advertising within an advertising team or media organisation. No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1 Plan pre-campaign testing
  • 1.1 Apply valid and reliable measurement tools for testing aspects of the advertisement
  • 1.2 Document expected outcomes and targets
  • 1.3 Select test group and timing of pilot advertisement in accordance with advertising brief
  • 1.4 Negotiate media placement in accordance with budgetary and scheduling requirements
2 Pilot advertisement
  • 2.1 Test advertisement in accordance with time and financial requirements of advertising brief and budgetary requirements
  • 2.2 Conduct data collection in accordance with requirements of evaluation tool/s and advertising brief
3 Utilise pre-campaign test results
  • 3.1 Analyse test results for impact on advertising campaign
  • 3.2 Make changes to advertisement or media schedule, in response to pretest information, which meets requirements of advertiser
  • 3.3 Provide options for changes to advertisements and present to advertiser, if required
  • 3.4 Amend advertisements, where necessary, so they meet legal and ethical requirements
No information
No information
Replaces
State Code National Code Title Type
D0556 BSBADV402B Conduct pre campaign testing Unit of competency
Replaced By
State Code National Code Title Type
OCD80 BSBMKG438 Implement and monitor advertising production Unit of competency
State Code National Code Title Type
AVQ7 BSB40115 Certificate IV in Advertising Qualification
AZJ8 BSB42415 Certificate IV in Marketing and Communication Qualification