Unit of competency Outline
Date retreived
22/07/2026 9:16 PM AWST
22/07/2026 9:16 PM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Conduct pre campaign testing
Conduct pre campaign testing
Unit of competency
National Code
BSBADV402B
BSBADV402B
State Code
D0556
D0556
TGA Status
Replaced
Replaced
DTWD Status
Replaced
Replaced
State Implementation and Classification
Approved Date
15/07/2008
Field of Education
080507 - Advertising
Original Release Date
15/07/2008
Nominal Hours
80
Description
This unit describes the performance outcomes, skills and knowledge required to pilot an advertising campaign and to make adjustments that will maximise the effectiveness of the campaign.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
Notes
Elements and Performance Criteria
1. Plan for pre campaign testing
- 1.1. Apply valid and reliable measurement tools for testing aspects of the advertisement
- 1.2. Document expected outcomes and targets
- 1.3. Select the test group and timing of the pilot advertisement in accordance with the advertising brief
- 1.4. Negotiate media placement in accordance with budgetary and scheduling requirements
2. Pilot the advertisement
- 2.1. Test the advertisement in accordance with the time and financial requirements of the advertising brief and budgetary requirements
- 2.2. Conduct data collection in accordance with the requirements of the evaluation tool/s and the advertising brief
3. Utilise pre campaign test results
- 3.1. Analyse test results for their impact on the advertising campaign
- 3.2. Make changes to the advertisement or media schedule in response to pre-test information, which meet the requirements of the advertiser
- 3.3. Provide options for changes to advertisements and present to the advertiser if required
- 3.4. Amend advertisements, where necessary, so that they meet legal and ethical requirements
RANGE STATEMENT
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Aspects of the advertisement to be tested may include:
appeal
average cost per response
convenience of reply documents for consumer, such as:
paper stock
size of form
spacing of blank lines
credibility
cultural acceptability
impact
interest-arousing
interpretation
memorability
message clarity
most profitable size or length of advertisement
product/brand identification
production techniques
Legal and ethical requirements may include:
codes of practice such as those issued by:
Advertising Federation of Australia
Australian Communications and Media Authority
Australian Competition and Consumer Commission
Australian Performing Right Association
Commercial Radio Australia
Free TV Australia
cultural expectations and influences
ethical principles
legislation
policies and guidelines
regulations
social responsibilities such as protection of children, environmental issues
societal expectations
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Aspects of the advertisement to be tested may include:
appeal
average cost per response
convenience of reply documents for consumer, such as:
paper stock
size of form
spacing of blank lines
credibility
cultural acceptability
impact
interest-arousing
interpretation
memorability
message clarity
most profitable size or length of advertisement
product/brand identification
production techniques
Legal and ethical requirements may include:
codes of practice such as those issued by:
Advertising Federation of Australia
Australian Communications and Media Authority
Australian Competition and Consumer Commission
Australian Performing Right Association
Commercial Radio Australia
Free TV Australia
cultural expectations and influences
ethical principles
legislation
policies and guidelines
regulations
social responsibilities such as protection of children, environmental issues
societal expectations
EVIDENCE GUIDE
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
demonstration of planning to test an advertising campaign
pilot testing of an advertisement
modifications made to an advertising campaign based on information gained during the testing process for at least one advertisement.
Context of and specific resources for assessment
Assessment must ensure:
access to an actual workplace or simulated environment
access to office equipment and resources
access to advertising, creative and media briefs.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
assessment of written reports and/or examples of testing results
analysis of responses to case studies and scenarios
demonstration of pre-campaign testing techniques
direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
observation of presentations of testing undertaken and findings
oral or written questioning to assess knowledge of principles of advertising as it relates to the marketing mix
review of data collection conducted.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
other advertising units.
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
demonstration of planning to test an advertising campaign
pilot testing of an advertisement
modifications made to an advertising campaign based on information gained during the testing process for at least one advertisement.
Context of and specific resources for assessment
Assessment must ensure:
access to an actual workplace or simulated environment
access to office equipment and resources
access to advertising, creative and media briefs.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
assessment of written reports and/or examples of testing results
analysis of responses to case studies and scenarios
demonstration of pre-campaign testing techniques
direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
observation of presentations of testing undertaken and findings
oral or written questioning to assess knowledge of principles of advertising as it relates to the marketing mix
review of data collection conducted.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
other advertising units.
Replaces
| State Code | National Code | Title | Type |
|---|---|---|---|
| C3615 | BSBADV402A | Conduct pre-campaign testing | Unit of competency |
Replaced By
| State Code | National Code | Title | Type |
|---|---|---|---|
| AUK57 | BSBADV402 | Conduct pre-campaign testing | Unit of competency |
| State Code | National Code | Title | Type |
|---|---|---|---|
| D144 | BSB40107 | Certificate IV in Advertising | Qualification |