Unit of competency Outline

Date retreived
22/07/2026 3:01 PM AWST

Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.

Review advertising media options

Review advertising media options

Unit of competency
National Code
BSBADV408
State Code
AUK94
TGA Status
Replaced
DTWD Status
Transition (Replaced)
Current Release Number
1.00
Current Release Date
25/03/2015
View on TGA
State Implementation and Classification
Approved Date
15/09/2015
Field of Education
080507 - Advertising
Original Release Date
15/09/2015
Nominal Hours
40
Description
This unit describes the skills and knowledge required to recommend advertising media options suitable for a particular product or service. Individuals undertake research, review policy and procedure frameworks, and make final recommendations to relevant personnel. It applies to individuals requiring a broad knowledge of advertising media, particularly people new to advertising. It is not assumed individuals at this level have responsibility for supervising the work of others. However, it is assumed their work supports effective work practices across the organisation.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1 Research advertising media options
  • 1.1 Clarify advertising media options for review, and record scope of review
  • 1.2 Identify local, state or territory, national and international networks for advertising professionals
  • 1.3 Identify other sources of information about advertising media options
  • 1.4 Select research strategy suitable to the topic
  • 1.5 Consult with relevant personnel
  • 1.6 Undertake research into a range of advertising media options for product or service
  • 1.7 Critically analyse strengths and weaknesses of each option
2 Review policy and procedures frameworks
  • 2.1 Locate and review policies and procedures relevant to advertising media options being researched
  • 2.2 Review legislation, regulations, standards and ethical requirements that apply to advertising media options
3 Report research outcomes
  • 3.1 Collate, analyse and record key findings of review as they relate to advertising
  • 3.2 Compile report on research outcomes
  • 3.3 Develop recommendations for advertising media options suitable for product or service
  • 3.4 Present report in agreed format to relevant personnel
No information
No information
Replaces
State Code National Code Title Type
D4835 BSBADV408A Review advertising media options Unit of competency
Replaced By
State Code National Code Title Type
OCD80 BSBMKG438 Implement and monitor advertising production Unit of competency
State Code National Code Title Type
AVQ7 BSB40115 Certificate IV in Advertising Qualification
AZJ8 BSB42415 Certificate IV in Marketing and Communication Qualification