Unit of competency Outline
Date retreived
22/07/2026 11:36 PM AWST
22/07/2026 11:36 PM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Review advertising media options
Review advertising media options
Unit of competency
National Code
BSBADV408A
BSBADV408A
State Code
D4835
D4835
TGA Status
Replaced
Replaced
DTWD Status
Replaced
Replaced
State Implementation and Classification
Approved Date
15/04/2011
Field of Education
080507 - Advertising
Original Release Date
15/04/2011
Nominal Hours
40
Description
This unit describes the performance outcomes, skills and knowledge required to undertake research that supports work with a range of advertising media.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
Notes
Elements and Performance Criteria
1. Research advertising media options
- 1.1. Clarify advertising media options for review, and record scope of review
- 1.2. Identify local, state or territory, national and international networks for advertising professionals
- 1.3. Identify other sources of information about advertising media options
- 1.4. Select research strategy suitable to the topic
- 1.5. Consult with relevant personnel
- 1.6. Undertake research into a range of advertising media options for a particular product or service
- 1.7. Critically analyse strengths and weaknesses of each option
2. Review policy and procedures frameworks
- 2.1. Locate and review policies and procedures relevant to the advertising media options being researched
- 2.2. Review legislation, regulations, standards and ethical requirements that apply to the advertising media options
3. Report on research outcomes
- 3.1. Collate, analyse and record key findings of the review as they relate to advertising
- 3.2. Compile a report on research outcomes
- 3.3. Develop recommendations for advertising media options suitable for a particular product or service
- 3.4. Present report in agreed format to relevant personnel
RANGE STATEMENT
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Advertising media options could include:
aerial advertising
billboards and posters
cable and satellite television
cinema
digital video discs
direct mail
direct response
email marketing
free to air television
internet
magazines
new media, including multimedia and hypermedia
newspapers
outdoor
personal selling
podcasting
point of sale
radio
sponsorship
telemarketing
transit media
video
video games
videotext.
Research strategy may include:
interviews
literature searches of print and online resources
statistical analyses
surveys
websites.
Relevant personnel may include:
experienced marketing and advertising practitioners
industry experts and spokespersons
managers and team leaders
training and development staff.
Legislation, regulations, standards and ethical requirements may include:
legislation, including:
anti-discrimination legislation
consumer protection laws
copyright legislation
fair trading laws
OHS legislation
privacy laws
Trade Practices Act
codes of practice, such as those issued by:
Advertising Federation of Australia
Australian Communications and Media Authority
Australian Competition and Consumer Commission
Australasian Performing Right Association
Commercial Radio Australia
Free TV Australia
cultural expectations and influences
ethical principles
social responsibilities, such as protection of children and environmentally sustainable practices
societal expectations.
Research re
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Advertising media options could include:
aerial advertising
billboards and posters
cable and satellite television
cinema
digital video discs
direct mail
direct response
email marketing
free to air television
internet
magazines
new media, including multimedia and hypermedia
newspapers
outdoor
personal selling
podcasting
point of sale
radio
sponsorship
telemarketing
transit media
video
video games
videotext.
Research strategy may include:
interviews
literature searches of print and online resources
statistical analyses
surveys
websites.
Relevant personnel may include:
experienced marketing and advertising practitioners
industry experts and spokespersons
managers and team leaders
training and development staff.
Legislation, regulations, standards and ethical requirements may include:
legislation, including:
anti-discrimination legislation
consumer protection laws
copyright legislation
fair trading laws
OHS legislation
privacy laws
Trade Practices Act
codes of practice, such as those issued by:
Advertising Federation of Australia
Australian Communications and Media Authority
Australian Competition and Consumer Commission
Australasian Performing Right Association
Commercial Radio Australia
Free TV Australia
cultural expectations and influences
ethical principles
social responsibilities, such as protection of children and environmentally sustainable practices
societal expectations.
Research re
EVIDENCE GUIDE
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
research report that reviews a range of advertising media options and which includes:
research methodology and sources of information used
description of chosen advertising media options
strengths and weaknesses of each option
recommendations for use of selected advertising media options for a particular product or service.
Context of and specific resources for assessment
Assessment must ensure access to:
a workplace or simulated work environment
relevant workplace documents and personnel
office equipment and research resources.
Method of assessment
The following assessment methodsare appropriate for this unit:
assessment of report on outcomes of research
evaluation of research undertaken
oral or written questioning to assess knowledge of a range of advertising media options, and their strengths and weaknesses
review of portfolio of evidence showing the research process and the information gathered about advertising media options.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
research report that reviews a range of advertising media options and which includes:
research methodology and sources of information used
description of chosen advertising media options
strengths and weaknesses of each option
recommendations for use of selected advertising media options for a particular product or service.
Context of and specific resources for assessment
Assessment must ensure access to:
a workplace or simulated work environment
relevant workplace documents and personnel
office equipment and research resources.
Method of assessment
The following assessment methodsare appropriate for this unit:
assessment of report on outcomes of research
evaluation of research undertaken
oral or written questioning to assess knowledge of a range of advertising media options, and their strengths and weaknesses
review of portfolio of evidence showing the research process and the information gathered about advertising media options.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.
Replaced By
| State Code | National Code | Title | Type |
|---|---|---|---|
| AUK94 | BSBADV408 | Review advertising media options | Unit of competency |
| State Code | National Code | Title | Type |
|---|---|---|---|
| D144 | BSB40107 | Certificate IV in Advertising | Qualification |