Qualification Outline
22/07/2026 7:37 AM AWST
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Certificate IV in Business (Marketing)
Certificate IV in Business (Marketing)
BSB40701
C325
Deleted
Replaced
National Endorsed, State Implementation and Classification
Releases
| Release Version | Release Date | TGA Status | DTWD Status |
|---|---|---|---|
| 1.00 | 17/08/2001 | Current | Approved |
Description
Schedule
1.
Learners are required to complete 10 units for the qualification.
A minimum of four (4) units from the Marketing domain listed below. For further explaination, see the General instructions on packaging Business Services Training Package qualifications.
**MARKETING UNITS***
| State Code | National Code | Title | Hours | Type |
|---|---|---|---|---|
| C3643 | BSBMKG402A | Analyse consumer behaviour for specific markets | 50 | Unit of competency |
| C3644 | BSBMKG403A | Analyse market data | 50 | Unit of competency |
| C6994 | BSBMKG304A | Assist with market research | 30 | Unit of competency |
| C3647 | BSBMKG406A | Build client relationships | 30 | Unit of competency |
| C6995 | BSBMKG408A | Conduct market research | 50 | Unit of competency |
| C3641 | BSBMKG303A | Draft an elementary marketing audit report | 40 | Unit of competency |
| C3645 | BSBMKG404A | Forecast market and business needs | 50 | Unit of competency |
| C3640 | BSBMKG302A | Identify marketing opportunities | 40 | Unit of competency |
| C3646 | BSBMKG405A | Implement and monitor marketing activities | 40 | Unit of competency |
| C3648 | BSBMKG407A | Make a presentation | 30 | Unit of competency |
| C3642 | BSBMKG401A | Profile the market | 40 | Unit of competency |
| C3639 | BSBMKG301A | Research the market | 50 | Unit of competency |
2.
Learners to complete a minimum of 3 units.
**COMMON BUSINESS UNITS***
3.
Learners to complete 3 units from the Business Services Training Package or any other endorsed Training Package, of which a minimum of 2 units must be from a qualification at AQF level IV; 1 unit may be included from lower or high levels in this qualification.
| State Code | National Code | Title | Hours | Type |
|---|---|---|---|---|
| C1029 | ICPMM65DA | Create web pages with multimedia | 50 | Unit of competency |
| C3606 | BSBFLM504A | Facilitate work teams | 40 | Unit of competency |
| C3637 | BSBSLS401A | Lead a sales team | 40 | Unit of competency |
| C3616 | BSBADV403A | Monitor advertising production | 80 | Unit of competency |
| C3633 | BSBSLS303A | Present a sales solution | 40 | Unit of competency |
| C3665 | BSBADM308A | Process payroll | 30 | Unit of competency |
| C3541 | BSBCMN306A | Produce business documents | 60 | Unit of competency |
| C3614 | BSBADV401A | Profile a target audience | 40 | Unit of competency |
Replaces
| State Code | National Code | Title | Type |
|---|---|---|---|
| 9255 | 6932 | Certificate IV in BUSINESS (MARKETING) | Accredited course |
| 9055 | X2702 | Certificate IV in Marketing Management | Accredited course |
Replaced By
| State Code | National Code | Title | Type |
|---|---|---|---|
| D156 | BSB41307 | Certificate IV in Marketing | Qualification |
VET Info Notes
1. This qualification is the copyright of The Australian National Training Authority.
2. Further information on this qualification is contained in the training Package available from Australian Training Products Ltd., Tel: (03) 9630 9836.
3. This qualification was entered on to STARS by Central on 19/11/2001.