Unit of competency Outline

Date retreived
22/07/2026 7:35 PM AWST

Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.

Establish networks

Establish networks

Unit of competency
National Code
BSBREL401A
State Code
D0965
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
18/04/2008
State Implementation and Classification
Approved Date
04/11/2014
Field of Education
080509 - Public Relations
Original Release Date
04/11/2014
Nominal Hours
40
Description
This unit describes the performance outcomes, skills and knowledge required to develop and maintain effective work relationships and networks. It covers the relationship building and negotiation skills required by workers within an organisation as well as freelance or contract workers.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
Notes
Elements and Performance Criteria
1. Develop and maintain business networks
  • 1.1. Use appropriate network strategies to establish and maintain relationships that promote the development of business opportunities
  • 1.2. Identify and pursue network opportunities to maximise a range of contacts
  • 1.3. Communicate information regarding new networks to inform individuals, colleagues and clients of potential benefits
  • 1.4. Participate in professional networks and associations to obtain and maintain personal knowledge and skills
2. Establish and maintain business relationships
  • 2.1. Develop and maintain relationships to promote benefits consistent with organisational/client requirements
  • 2.2. Gain and maintain trust and confidence of contacts through demonstration of high standards of business practices
  • 2.3. Use a high level of negotiation skills to encourage positive outcomes
  • 2.4. Identify difficult situations and negotiate solutions using collaborative problem-solving techniques
  • 2.5. Seek specialist advice in the development of contacts where appropriate
3. Promote the relationship
  • 3.1. Develop strategies to represent and promote the interests and requirements of the relationship
  • 3.2. Use appropriate presentation skills to communicate the goals and objectives of the relationship
  • 3.3. Effectively communicate issues, policies and practices of the relationship to a range of audiences, in writing and verbally
  • 3.4. Obtain feedback to identify and develop ways to improve promotional activities within available opportunities
RANGE STATEMENT
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Network strategies may include:
association memberships
conference participation
distributing materials
individual marketing
maintaining regular contact
seminar attendance
Professional networks and associations may include:
advisory committees
colleagues
committees
government agencies
internal/external customers
lobby groups
local inter-agency groups
other organisations
professional/occupational associations
project specific ad hoc consultative/reference groups
specific interest or support groups
suppliers
work team
Organisational/client requirements may be included in:
access and equity principles and practices
defined resource parameters
ethical standards
goals, objectives, plans, systems and processes
legal and organisational policies, guidelines and requirements
marketing plan
occupational health and safety policies, procedures and programs
quality and continuous improvement processes and standards
quality assurance and/or procedures manuals
Negotiation skills may include:
assertiveness
bargaining
collaboration
confidence building
conflict reduction
empathising
offers and counter offers
solution designing
stress management
Feedback may include:
accuracy and sufficiency of information
appropriateness of audience
benefits to organisation
impact of message
liaison with networks
participation of competitors
use of media
EVIDENCE GUIDE
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
establishing contacts and participating in networks
identifying opportunities for networking
knowledge of related organisations, agencies and networks
maintaining records of relevant contacts.
Context of and specific resources for assessment
Assessment must ensure:
access to an actual workplace or simulated environment
access to office equipment and resources
access to examples of networking strategies and documentation.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
review of documentation communicating issues, policies and practices of the relationship to a range of audiences
evaluation of promotional strategies
observation of negotiation of solutions between groups and individuals
observation of promotional presentations.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
interpersonal communication units
other relationship management units.
Replaces
State Code National Code Title Type
C3551 BSBCMN403A Establish business networks Unit of competency
Replaced By
State Code National Code Title Type
AUL56 BSBREL401 Establish networks Unit of competency
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