Unit of competency Outline
Date retreived
22/07/2026 5:03 AM AWST
22/07/2026 5:03 AM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Undertake marketing activities
Undertake marketing activities
Unit of competency
National Code
BSBMKG414B
BSBMKG414B
State Code
D4870
D4870
TGA Status
Replaced
Replaced
DTWD Status
Replaced
Replaced
State Implementation and Classification
Approved Date
24/02/2014
Field of Education
080505 - Marketing
Original Release Date
24/02/2014
Nominal Hours
40
Description
This unit describes the performance outcomes, skills and knowledge required to plan, implement and manage basic marketing and promotional activities. It is a foundation unit that covers general and basic marketing and promotional activities that do not require detailed or complex planning or implementation.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
Notes
Elements and Performance Criteria
1. Research marketing information
- 1.1. Research the concept of marketing as it applies to the organisation
- 1.2. Identify and analyse organisation's marketing plan and relevant policies and procedures
- 1.3. Identify need for marketing activities from the established marketing plan
- 1.4. Investigate previous marketing activities for relevant information
- 1.5. Identify profile of the market segment
- 1.6. Identify positioning and market mix for each target segment
- 1.7. Identify outcomes expected from marketing activities
2. Plan marketing activities
- 2.1. Undertake analysis of collected basic marketing information
- 2.2. Develop and document work activity plans for marketing activities
- 2.3. Obtain approval of plans from relevant enterprise personnel
3. Implement marketing activities
- 3.1. Determine and access resources required for work activities
- 3.2. Undertake marketing activities within job role
- 3.3. Assist with assigning responsibilities and functions to relevant personnel performing specific marketing functions
- 3.4. Monitor marketing activities, and review and amend activity plan as required
4. Review marketing activities
- 4.1. Measure and record outcomes of marketing activities
- 4.2. Review marketing activities against expected outcomes and record identified improvements
- 4.3. Prepare reports of marketing activities and communicate to relevant enterprise personnel
RANGE STATEMENT
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Need may be determined by:
analysis of sales figures and other performance data
analysis of client information
direction from relevant enterprise personnel
development of new products and services.
Marketing activities may include:
attendance at trade shows, conferences and other events
basic advertising
development and distribution of general promotional and informational materials
development and distribution of samples, case studies, testimonials and other evidence of enterprise activity
development of displays and signs
development of media releases, articles and media background information
information sessions for clients, suppliers and stakeholders
online information
telephone promotions.
Outcomes may include:
projections for:
potential client enquiries
detailed potential client follow-up
sales and service levels.
Analysis may include:
market definition, statistics and basic research
basic market segmentation
target audience profiles.
Work activity plans may include:
activity monitoring and evaluation plans
detailed implementation plans covering the how, what and when of activities
financial plans
human resource plans
plans for other required resources
time plans.
Relevant enterprise personnel may include:
coordinators
owners
managers
section leaders
supervisors
team leaders.
Resources may include:
finance
human resources
resource contributions from suppliers and partners.
Relevant personnel may include:
administrators
copywriters
desktop publishers
external consultants
graphic artists and designers
marketing specialists
printers and sign-writers.
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Need may be determined by:
analysis of sales figures and other performance data
analysis of client information
direction from relevant enterprise personnel
development of new products and services.
Marketing activities may include:
attendance at trade shows, conferences and other events
basic advertising
development and distribution of general promotional and informational materials
development and distribution of samples, case studies, testimonials and other evidence of enterprise activity
development of displays and signs
development of media releases, articles and media background information
information sessions for clients, suppliers and stakeholders
online information
telephone promotions.
Outcomes may include:
projections for:
potential client enquiries
detailed potential client follow-up
sales and service levels.
Analysis may include:
market definition, statistics and basic research
basic market segmentation
target audience profiles.
Work activity plans may include:
activity monitoring and evaluation plans
detailed implementation plans covering the how, what and when of activities
financial plans
human resource plans
plans for other required resources
time plans.
Relevant enterprise personnel may include:
coordinators
owners
managers
section leaders
supervisors
team leaders.
Resources may include:
finance
human resources
resource contributions from suppliers and partners.
Relevant personnel may include:
administrators
copywriters
desktop publishers
external consultants
graphic artists and designers
marketing specialists
printers and sign-writers.
EVIDENCE GUIDE
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
research into the foundations of marketing practice and how they apply to an organisation
planning and implementing marketing activities
reviewing the effectiveness of the marketing plan
recording the activities and processes worked with.
Context of and specific resources for assessment
Assessment must ensure:
access to a workplace or simulated work environment
access to office equipment and resources
examples of products or services to be marketed
examples of marketing plans, policies and procedures.
Method of assessment
The following assessment methods are appropriate for this unit:
direct questioning combined with review of portfolios of evidence and third-party workplace reports of on-the-job performance by the candidate
review of work activity plans for marketing activities
analysis of responses to case studies and scenarios
observation of presentations
oral or written questioning to assess knowledge of marketing techniques and strategies
analysis of documentation outlining the outcomes of marketing activities
review of marketing activity reports.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
research into the foundations of marketing practice and how they apply to an organisation
planning and implementing marketing activities
reviewing the effectiveness of the marketing plan
recording the activities and processes worked with.
Context of and specific resources for assessment
Assessment must ensure:
access to a workplace or simulated work environment
access to office equipment and resources
examples of products or services to be marketed
examples of marketing plans, policies and procedures.
Method of assessment
The following assessment methods are appropriate for this unit:
direct questioning combined with review of portfolios of evidence and third-party workplace reports of on-the-job performance by the candidate
review of work activity plans for marketing activities
analysis of responses to case studies and scenarios
observation of presentations
oral or written questioning to assess knowledge of marketing techniques and strategies
analysis of documentation outlining the outcomes of marketing activities
review of marketing activity reports.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.
Replaces
| State Code | National Code | Title | Type |
|---|---|---|---|
| D0863 | BSBMKG414A | Undertake marketing activities | Unit of competency |
Replaced By
| State Code | National Code | Title | Type |
|---|---|---|---|
| AUM20 | BSBMKG414 | Undertake marketing activities | Unit of competency |