Unit of competency Outline
Date retreived
22/07/2026 9:03 AM AWST
22/07/2026 9:03 AM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Undertake marketing activities
Undertake marketing activities
Unit of competency
National Code
BSBMKG414
BSBMKG414
State Code
AUM20
AUM20
TGA Status
Replaced
Replaced
DTWD Status
Replaced
Replaced
State Implementation and Classification
Approved Date
15/09/2015
Field of Education
080505 - Marketing
Original Release Date
15/09/2015
Nominal Hours
40
Description
This unit describes the skills and knowledge required to plan, implement and manage basic marketing and promotional activities. It is a foundation unit covering general and basic marketing and promotional activities that do not require detailed or complex planning or implementation.It applies to people with no previous experience in marketing. It could be undertaken as part of a broader role of a person in a small enterprise, or as part of a marketing plan for a larger enterprise.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1 Research marketing information
- 1.1 Research concept of marketing as it applies to the organisation
- 1.2 Identify and analyse organisation’s marketing plan and relevant policies and procedures
- 1.3 Identify need for marketing activities from established marketing plan
- 1.4 Investigate previous marketing activities for relevant information
- 1.5 Identify profile of market segment
- 1.6 Identify positioning and market mix for each target segment
- 1.7 Identify outcomes expected from marketing activities
2 Plan marketing activities
- 2.1 Undertake analysis of collected basic marketing information
- 2.2 Develop and document work activity plans for marketing activities
- 2.3 Obtain approval of plans from relevant enterprise personnel
3 Implement marketing activities
- 3.1 Determine and access resources required for work activities
- 3.2 Undertake marketing activities within job role
- 3.3 Assist with assigning responsibilities and functions to relevant personnel performing specific marketing functions
- 3.4 Monitor marketing activities, and review and amend activity plan as required
4 Review marketing activities
- 4.1 Measure and record outcomes of marketing activities
- 4.2 Review marketing activities against expected outcomes and record identified improvements
- 4.3 Prepare reports of marketing activities and communicate to relevant enterprise personnel
No information
No information
Replaces
| State Code | National Code | Title | Type |
|---|---|---|---|
| D4870 | BSBMKG414B | Undertake marketing activities | Unit of competency |
Replaced By
| State Code | National Code | Title | Type |
|---|---|---|---|
| OCF37 | BSBMKG433 | Undertake marketing activities | Unit of competency |