Unit of competency Outline

Date retreived
22/07/2026 1:39 PM AWST

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Undertake marketing activities

Undertake marketing activities

Unit of competency
National Code
BSBMKG433
State Code
OCF37
TGA Status
Current
DTWD Status
Approved
Current Release Number
1.00
Current Release Date
19/10/2020
View on TGA
State Implementation and Classification
Approved Date
16/03/2021
Field of Education
080505 - Marketing
Original Release Date
16/03/2021
Nominal Hours
40
Description
This unit describes the skills and knowledge required to prepare, coordinate and review basic marketing activities. It is a foundation unit covering general and basic marketing activities that do not require detailed or complex planning or implementation.The unit applies to individuals working in a variety of occupational roles who have responsibility for a range of tasks involving marketing, analysis and planning. It could be undertaken as part of a broader role of a person in a small enterprise, or as part of a marketing plan for a larger enterprise.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Prepare to undertake marketing activity
  • 1.1 Identify task requirements according to organisation’s marketing plan and relevant policies and procedures
  • 1.2 Review marketing activities according to industry trends and competitive activity
  • 1.3 Develop and document action plan for marketing activities according to task requirements
  • 1.4 Seek approval of action plans from relevant personnel
2. Co-ordinate marketing activities
  • 2.1 Identify and access resources required for marketing activities according to action plan
  • 2.2 Contribute to assigning responsibilities and functions to relevant marketing personnel
  • 2.3 Assist required personnel in managing marketing activities
  • 2.4 Monitor implementation of marketing activities according to activity plan, as required
3. Review marketing activities
  • 3.1 Measure and record outcomes of marketing activities against marketing plan
  • 3.2 Review results of activities against expected marketing plan outcomes
  • 3.3 Prepare report of marketing activities and share with relevant personnel
No information
No information
Replaces
State Code National Code Title Type
AUM20 BSBMKG414 Undertake marketing activities Unit of competency