Unit of competency Outline

Date retreived
22/07/2026 8:22 AM AWST

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Undertake marketing activities

Undertake marketing activities

Unit of competency
National Code
BSBMKG414A
State Code
D0863
TGA Status
Deleted
DTWD Status
Deleted
Current Release Number
1.00
Current Release Date
24/09/2008
View on TGA
State Implementation and Classification
Approved Date
24/10/2014
Field of Education
080505 - Marketing
Original Release Date
24/10/2014
Nominal Hours
40
Description
This unit describes the performance outcomes, skills and knowledge required to plan, implement and manage basic marketing and promotional activities.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.This unit describes the performance outcomes, skills and knowledge required to plan, implement and manage basic marketing and promotional activities.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
Notes
Elements and Performance Criteria
1 Plan marketing activities
  • 1.1 Identify need for marketing activities
  • 1.2 Investigate previous marketing activities for relevant information
  • 1.3 Identify and analyse relevant policies and procedures
  • 1.4 Identify outcomes expected from marketing activities
  • 1.5 Undertake analysis of collected basic marketing information
  • 1.6 Develop and document work activity plans for marketing activities
  • 1.7 Obtain approval of plans from relevant enterprise personnel
2 Implement and manage marketing activities
  • 2.1 Determine and access resources required for work activities
  • 2.2 Undertake marketing activities
  • 2.3 Assign responsibilities and functions to relevant personnel performing specific marketing functions
  • 2.4 Monitor marketing activities, reviewing and amending activity plans as required
3 Review marketing activities
  • 3.1 Measure and document outcomes of marketing activities
  • 3.2 Review marketing activities against expected outcomes and document identified improvements
  • 3.3 Prepare reports of marketing activities and communicate to relevant enterprise personnel
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Need may be determined by:
analysis of sales figures and other performance data
analysis of client information
direction from relevant enterprise personnel
development of new products and services
Marketing activities may include:
attendance at trade shows, conferences and other events
basic advertising
development and distribution of general promotional and informational materials
development and distribution of samples, case studies, testimonials and other evidence of enterprise activity
development of displays and signs
development of media releases, articles and media background information
information sessions for clients, suppliers and stakeholders
online information
telephone promotions
Outcomes may include:
projections for potential client inquiries
projections for detailed potential client follow-up
projections for sales and service levels
Analysis may include:
market definition, statistics and basic research
basic market segmentation
target audience profiles
Work activity plans may include:
human resource plans
plans for other required resources
financial plans
time plans
detailed implementation plans (covering the how/what/when of activities)
activity monitoring and evaluation plans
Relevant enterprise personnel might include:
coordinators
owners
managers
section leaders
supervisors
team leaders
Resources may include:
human resources
finance
resource contributions from suppliers and/or partners
Relevant personnel performing specific marketing functions may include:
administrators
copywriters
desktop publishers
external consultants
graphic artists and designers
marketing specialists
printers, sign writers and other tradespeople
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
planning and implementing marketing activities
reviewing the effectiveness of the marketing plan
documenting the activities and processes worked with
knowledge of relevant legislation.
Context of and specific resources for assessment
Assessment must ensure:
access to an actual workplace or simulated environment
access to office equipment and resources
examples of goods/services to be marketed
examples of marketing plans.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
review of work activity plans for marketing activities
analysis of responses to case studies and scenarios
demonstration of techniques
observation of presentations
oral or written questioning to assess knowledge of marketing techniques and strategies
analysis of documentation outlining the outcomes of marketing activities
review of marketing activities reports.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
other marketing, advertising or public relations units.
Replaces
State Code National Code Title Type
C6982 BSBCMN414A Undertake marketing activities Unit of competency
Replaced By
State Code National Code Title Type
D4870 BSBMKG414B Undertake marketing activities Unit of competency