Unit of competency Outline

Date retreived
22/07/2026 2:43 PM AWST

Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.

Plan and interpret market research

Plan and interpret market research

Unit of competency
National Code
BSBMKG543
State Code
OCF38
TGA Status
Current
DTWD Status
Approved
Current Release Number
1.00
Current Release Date
19/10/2020
View on TGA
State Implementation and Classification
Approved Date
16/03/2021
Field of Education
080505 - Marketing
Original Release Date
16/03/2021
Nominal Hours
65
Description
This unit describes the skills and knowledge required to plan market research and conduct an analysis to report and interpret findings. The unit applies to individuals who conduct market research planning at a managerial level. These individuals may have a good general knowledge of market research as well as a detailed understanding of the organisation’s operations, objectives and application.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Plan market research
  • 1.1 Identify market research objectives and requirements
  • 1.2 Identify and select data collection methods
  • 1.3 Develop market research plan
2. Perform market research
  • 2.1 Obtain approval from relevant personnel to undertake market research
  • 2.2 Conduct research according to market research plan developed
  • 2.3 Collate and document research
3. Assess results of market research
  • 3.1 Analyse data obtained from market research using statistical and qualitative techniques
  • 3.2 Forecast existing and emerging market needs based on the market research
  • 3.3 Identify threats and opportunities for future marketing activity
4. Report on market research
  • 4.1 Interpret and prepare data for presentation
  • 4.2 Review presentation and rectify errors, where required
  • 4.3 Present research findings to relevant stakeholders
No information
No information
Replaces
State Code National Code Title Type
AUM46 BSBMKG507 Interpret market trends and developments Unit of competency
AWF80 BSBMKG528 Mine data to identify industry directions Unit of competency
AUH85 BSBMKG506 Plan market research Unit of competency