Unit of competency Outline

Date retreived
22/07/2026 9:29 AM AWST

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Plan market research

Plan market research

Unit of competency
National Code
BSBMKG506
State Code
AUH85
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
25/03/2015
View on TGA
State Implementation and Classification
Approved Date
15/09/2015
Field of Education
080505 - Marketing
Original Release Date
15/09/2015
Nominal Hours
50
Description
This unit describes the skills and knowledge required to plan market research by identifying market research needs, defining market research objectives, identifying data gathering approaches and developing a market research plan.It applies to individuals in a non-market research organisation who conduct market research planning at a managerial level.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Identify market research needs
  • 1.1 Communicate role of market research in enterprise operations to relevant personnel
  • 1.2 Identify contribution of market research to enterprise activity
  • 1.3 Analyse enterprise planning and performance documentation to determine research needs
  • 1.4 Consult relevant personnel to determine research needs
  • 1.5 Develop statement of market research needs
2. Define market research objectives
  • 2.1 Draft research objectives
  • 2.2 Undertake preliminary project scoping
  • 2.3 Consult with relevant personnel on draft research objectives to ensure relevant and useful information is gathered
  • 2.4 Review and finalise draft objectives in light of scoping parameters
3. Define data gathering approaches
  • 3.1 Identify types of data required to inform objectives
  • 3.2 Determine combinations of types of data to best inform objectives
  • 3.3 Identify and evaluate suitable data gathering methods
  • 3.4 Identify data sources
  • 3.5 Quantify required data
  • 3.6 Identify and evaluate suitable data processing methods
  • 3.7 Make decisions on data types, combinations, gathering methods, sources, quantities and processing methods
4. Develop market research plan
  • 4.1 Estimate resources and timelines required for market research projects
  • 4.2 Determine feasibility of market research projects
  • 4.3 Prepare market research plan for approval
  • 4.4 Obtain approval to implement plan from appropriate personnel as required
No information
No information
Replaces
State Code National Code Title Type
D0868 BSBMKG506B Plan market research Unit of competency
Replaced By
State Code National Code Title Type
OCF38 BSBMKG543 Plan and interpret market research Unit of competency