Unit of competency Outline

Date retreived
22/07/2026 8:41 AM AWST

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Profile and analyse consumer behaviour for international markets

Profile and analyse consumer behaviour for international markets

Unit of competency
National Code
BSBMKG549
State Code
OCF26
TGA Status
Current
DTWD Status
Approved
Current Release Number
1.00
Current Release Date
19/10/2020
View on TGA
State Implementation and Classification
Approved Date
16/03/2021
Field of Education
080505 - Marketing
Original Release Date
16/03/2021
Nominal Hours
50
Description
This unit describes the skills and knowledge required to profile and analyse consumer behaviours for a range of international markets.The unit applies to individuals who have managerial responsibility for selecting and confirming appropriate international markets by identifying target markets, analysing customer behaviour and recommending strategies.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Prepare to profile
  • 1.1 Identify task objectives and international target markets
  • 1.2 Review past marketing plans, strategies, campaigns and positioning of products and services, where possible
  • 1.3 Identify and select targeting strategy according to task and organisational requirements
  • 1.4 Develop consumer profile for the selected market
  • 1.5 Develop positioning strategy
2. Analyse consumer behaviours
  • 2.1 Research consumer behaviours for target international markets
  • 2.2 Analyse consumer needs and interest in target international markets
  • 2.3 Assess individual, social, cultural, lifestyle influences on consumer behaviour
3. Develop and recommend strategies
  • 3.1 Determine strategies for profiling and analysing consumer behaviours
  • 3.2 Seek areas for improvement to developed strategy in consultation with relevant personnel
  • 3.3 Present strategy to relevant stakeholders for feedback according to task requirements
No information
No information
Replaces
State Code National Code Title Type
AUJ95 BSBMKG517 Analyse consumer behaviour for specific international markets Unit of competency
AUK01 BSBMKG516 Profile international markets Unit of competency