Unit of competency Outline

Date retreived
22/07/2026 8:10 AM AWST

Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.

Profile international markets

Profile international markets

Unit of competency
National Code
BSBMKG516
State Code
AUK01
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
25/03/2015
View on TGA
State Implementation and Classification
Approved Date
15/09/2015
Field of Education
080505 - Marketing
Original Release Date
15/09/2015
Nominal Hours
50
Description
This unit describes the skills and knowledge required to select and confirm an appropriate international market.It applies to individuals who possess a sound theoretical knowledge base in international business management, and demonstrate a range of managerial skills to ensure international business activities are conducted effectively.In this role, individuals work in a supervisory capacity leading teams that choose appropriate international market/s by identifying a target market, profiling that market and developing a positioning strategy.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Select potential international markets for further investigation
  • 1.1 Determine readiness to market products or services internationally
  • 1.2 List potential international markets for further investigation
  • 1.3 Identify information sources to inform process for selection of international markets
  • 1.4 Determine and document criteria to determine suitability of international markets for product or service
  • 1.5 Access and use information sources to determine suitability of international markets for product or service to be marketed
  • 1.6 Select international markets for profiling
2. Identify target market
  • 2.1 Evaluate and choose approaches for determining and describing total market within selected countries, for a product or service
  • 2.2 Define target market for a product or service in terms of prospective users/consumers, selected market segment/s, and cultural appropriateness of product or service
  • 2.3 Use segment descriptors to describe target market
  • 2.4 Identify available marketing strategic options and select targeting strategy that best meets requirements of the marketing plan
  • 2.5 Check cultural appropriateness of chosen targeting strategy using available information sources
3. Profile target audience
  • 3.1 Describe total and selected market and selected market segment/s as a consumer profile
  • 3.2 Ensure consumer profile identifies consumer characteristics in standard statistical terms and/or descriptive terms used in media selection
  • 3.3 Use demographic data and/or psychographic descriptions in consumer profile in accordance with requirements of the marketing plan
  • 3.4 Ensure profile meets organisational requirements for language, format, content and level of detail
4. Develop positioning strategy
  • 4.1 Identify available positioning strategies and choose a strategy to meet marketing requirements and consumer profile, including culture of profiled groups
  • 4.2 Check cultural appropriateness of chosen positioning strategies using available information sources
  • 4.3 Write a positioning implementation plan in accordance with organisational requirements
No information
No information
Replaces
State Code National Code Title Type
WB914 BSBMKG516B Profile international markets Unit of competency
Replaced By
State Code National Code Title Type
OCF26 BSBMKG549 Profile and analyse consumer behaviour for international markets Unit of competency