Unit of competency Outline

Date retreived
22/07/2026 10:00 PM AWST

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Plan and develop public relations publications

Plan and develop public relations publications

Unit of competency
National Code
BSBMKG554
State Code
OCF29
TGA Status
Current
DTWD Status
Approved
Current Release Number
1.00
Current Release Date
19/10/2020
View on TGA
State Implementation and Classification
Approved Date
16/03/2021
Field of Education
080509 - Public Relations
Original Release Date
16/03/2021
Nominal Hours
50
Description
This unit describes the skills and knowledge required to plan and develop the design, production, implementation and evaluation of public relations publications, in accordance with organisational requirements.The unit applies to individuals who possess a sound theoretical knowledge base in public relations management and demonstrate a range of managerial skills to ensure that public relations functions are effectively conducted in an organisation or business area. In this role, individuals may either manage the publication process independently or coordinate the activities of people working under their supervision.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Prepare to develop public relations publications
  • 1.1 Identify objectives, needs, and audience for public relations publications
  • 1.2 Conduct research according to objectives and needs
  • 1.3 Summarise findings to relevant stakeholders
  • 1.4 Analyse and select criteria for segmenting audience according to research findings and objectives
  • 1.5 Define target audience in terms of prospective readers of the publications
  • 1.6 Develop target audience profile according to organisational requirements
2. Plan public relations publications
  • 2.1 Document and obtain agreement on publication objectives and central message from relevant personnel according to legal and regulatory requirements
  • 2.2 Select team members to assist with planning according to skill and knowledge requirements
  • 2.3 Develop and obtain agreement on budgets and schedules from relevant stakeholders
  • 2.4 Identify appropriate suppliers of products and services and obtain quotations, as required
  • 2.5 Develop criteria to test and evaluate success of the publication
3. Develop and evaluate public relations publications
  • 3.1 Design and write publication text according to communication objectives and house style
  • 3.2 Test document with relevant stakeholders and incorporate findings in the final publication
  • 3.3 Select and contract suppliers to complete publication production processes
  • 3.4 Distribute publication according to public relations plan and legal and regulatory requirements
  • 3.5 Evaluate publication in line with stakeholder feedback and against evaluation criteria
No information
No information
Replaces
State Code National Code Title Type
AUI40 BSBPUB501 Manage the public relations publication process Unit of competency
State Code National Code Title Type
BES4 AVI50119 Diploma of Aviation (Aviation Management) Qualification
BFT7 BSB50620 Diploma of Marketing and Communication Qualification