Unit of competency Outline

Date retreived
22/07/2026 10:37 PM AWST

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Manage the public relations publication process

Manage the public relations publication process

Unit of competency
National Code
BSBPUB501
State Code
AUI40
TGA Status
Replaced
DTWD Status
Transition (Replaced)
Current Release Number
1.00
Current Release Date
25/03/2015
View on TGA
State Implementation and Classification
Approved Date
15/09/2015
Field of Education
080509 - Public Relations
Original Release Date
15/09/2015
Nominal Hours
45
Description
This unit describes the skills and knowledge required to manage the design, production, implementation and evaluation of public relations publications in accordance with organisational requirements.It applies to individuals who possess a sound theoretical knowledge base in advertising management and demonstrate a range of managerial skills to ensure that advertising functions are effectively conducted in an organisation or business area. In this role, individuals may either manage the publication process independently or coordinate the activities of people working under their supervision.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Research publication requirements and segment target audience
  • 1.1 Prepare a public relations research brief that specifies the research objectives, methodology, time schedule and budget
  • 1.2 Consider the internal and external factors that may impact on the effectiveness of a public relations publication
  • 1.3 Assess primary and secondary research methods for their capacity to provide information on publications requirements and market segments
  • 1.4 Evaluate and choose criteria to use in segmenting the audience in accordance with the public relations brief
  • 1.5 Define the target audience in terms of prospective readers of the publications
  • 1.6 Ensure the target audience profile meets organisational requirements in terms of level and style of language usage, format, content and level of detail
2. Plan public relations publications
  • 2.1 Ensure publication purpose is consistent with the organisation’s mission, vision and corporate values
  • 2.2 Identify, obtain agreement on and document publication objectives and central message consistent with messages in other organisational publications
  • 2.3 Select team members according to skill and knowledge requirements
  • 2.4 Develop and obtain agreement on budgets and schedules with relevant stakeholders
  • 2.5 Identify appropriate suppliers of goods and services and obtain quotations as required
  • 2.6 Develop criteria to test and evaluate the success of the publication
3. Develop and evaluate public relations publications
  • 3.1 Design and write publication text in accordance with communication objectives and house style
  • 3.2 Check readability of material to ensure it is aligned to the target audience’s reading levels
  • 3.3 Test document with relevant stakeholders and incorporate findings in the final publication
  • 3.4 Ensure publications, including any changes, comply with legal and ethical requirements
  • 3.5 Select and contract suppliers to complete publication production processes
  • 3.6 Distribute publication according to public relations plan
  • 3.7 Evaluate aspects of the publication in line with stakeholder feedback and against evaluation criteria
No information
No information
Replaces
State Code National Code Title Type
D0953 BSBPUB501A Manage the public relations publication process Unit of competency
Replaced By
State Code National Code Title Type
OCF29 BSBMKG554 Plan and develop public relations publications Unit of competency