Unit of competency Outline

Date retreived
22/07/2026 1:18 PM AWST

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Create distributed multiplatform digital advertisements

Create distributed multiplatform digital advertisements

Unit of competency
National Code
BSBMKG530
State Code
AWF78
TGA Status
Replaced
DTWD Status
Transition (Replaced)
Current Release Number
1.00
Current Release Date
14/01/2016
View on TGA
State Implementation and Classification
Approved Date
05/07/2016
Field of Education
080505 - Marketing
Original Release Date
05/07/2016
Nominal Hours
55
Description
This unit describes the skills and knowledge required to prepare digital advertisements and get them ready for implementation in a demand-side multiplatform environment.It applies to individuals working in a variety of marketing communications occupational roles who have responsibility for creating, distributing and monitoring performance of digital advertisements.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Interpret creative brief
  • 1.1 Confirm central idea or creative concept, technique/s for expressing the idea/concept and digital platforms to be used
  • 1.2 Identify and check advertising content and supporting information for accuracy and completeness
  • 1.3 Confirm time, schedule and budget requirements for creating the advertisement/s
  • 1.4 Specify target audience characteristics, digital markets and devices relevant to the brief
  • 1.5 Identify legal and ethical constraints
2. Create digital multiplatform advertisements
  • 2.1 Determine and produce copy and design elements to communicate required image, features and benefits of product or service
  • 2.2 Size and position each element of the advertisement to achieve balance and focus for the advertisement
  • 2.3 Ensure typeface selections suit the product and central idea of the advertisement, and layout balances white space and margins
  • 2.4 Design relative size, position and style variations to suit multiple digital platforms and devices
  • 2.5 Ensure sound, animation and graphics do not distract from the content of the advertisement
  • 2.6 Ensure advertisement meets requirements of the advertising brief and legal and ethical requirements
3. Implement advertisements in digital markets
  • 3.1 Identify real-time, demand-side digital advertisement server providers
  • 3.2 Assess providers for capability across the required target audience, markets and devices
  • 3.3 Evaluate and set boundaries for involvement in real-time bidding markets
  • 3.4 Determine budget and time limits for advertisements served
  • 3.5 Authorise digital advertisements in selected distribution environments
4. Monitor and respond to advertising environment
  • 4.1 Monitor reach and response rates from real-time data
  • 4.2 Make required changes to production advertisements and impression metrics in line with rapid change in circumstances
No information
No information
Replaced By
State Code National Code Title Type
OCF31 BSBMKG551 Create multiplatform advertisements for mass media Unit of competency