Unit of competency Outline

Date retreived
23/07/2026 3:10 PM AWST

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Create mass electronic media advertisements

Create mass electronic media advertisements

Unit of competency
National Code
BSBADV510
State Code
AUH09
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
25/03/2015
View on TGA
State Implementation and Classification
Approved Date
15/09/2015
Field of Education
080507 - Advertising
Original Release Date
15/09/2015
Nominal Hours
80
Description
This unit describes the skills and knowledge required to create advertisements that communicate key features of a product, service or idea to a consumer, using mass electronic media.It applies to individuals working in a supervisory or management role in an advertising team or media organisation, who are primarily responsible for development of mass electronic advertisements. Individuals undertaking this unit may develop mass electronic media advertisements themselves or coordinate a team to produce the advertisement.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1 Interpret creative brief
  • 1.1 Confirm central idea or creative concept, technique/s for expressing the idea/concept and mass electronic media to be used
  • 1.2 Identify and check advertising content and supporting information for accuracy and completeness
  • 1.3 Confirm time, schedule and budget requirements for creating the advertisement/s
  • 1.4 Identify legal and ethical constraints
2 Create radio advertisement
  • 2.1 Determine length, pace and format for radio advertisement in accordance with the creative brief and allocated budget
  • 2.2 Determine content of opening, middle and close of radio advertisement to create impact, introduce central idea, provide support for key product benefits, and provide information to facilitate consumer action
  • 2.3 Prepare scripts to meet requirements of producer and performer/s and the allotted time
  • 2.4 Ensure radio advertisement meets requirements of the advertising brief and that it meets legal and ethical requirements
3 Create television or cinema advertisement
  • 3.1 Determine length, pace and format for advertisement in accordance with the creative brief and allocated budget
  • 3.2 Prepare scripts and storyboards to record visual plan and identify creative elements that meet requirements of the creative brief
  • 3.3 Ensure advertisement attracts attention and sustains interest through coordination of action and motion visual effects, with audio to support visual image/s
  • 3.4 Ensure advertisement meets requirements of the advertising brief and legal and ethical requirements
4 Create internet, web or podcast advertisement
  • 4.1 Determine and produce copy and design elements to communicate required image, features and benefits of product or service
  • 4.2 Size and position each element of advertisement to achieve balance and focus for the advertisement
  • 4.3 Ensure typeface selections suit the product and central idea of the advertisement, and layout balances white space and margins
  • 4.4 Design site map, navigation buttons, frames and multiple pages for ease of use
  • 4.5 Ensure sound, animation and graphics do not distract from the content of the advertisement
  • 4.6 Ensure advertisement meets requirements of the advertising brief and legal and ethical requirements
No information
No information
Replaces
State Code National Code Title Type
D0565 BSBADV510A Create mass electronic media advertisements Unit of competency
Replaced By
State Code National Code Title Type
OCF31 BSBMKG551 Create multiplatform advertisements for mass media Unit of competency