Unit of competency Outline

Date retreived
22/07/2026 7:10 AM AWST

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Design direct response offers

Design direct response offers

Unit of competency
National Code
BSBMKG409
State Code
AUL58
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
25/03/2015
View on TGA
State Implementation and Classification
Approved Date
15/09/2015
Field of Education
080505 - Marketing
Original Release Date
15/09/2015
Nominal Hours
60
Description
This unit describes the skills and knowledge required to design, implement and evaluate direct response offers which match organisational business and marketing objectives and resolve marketing problems.It applies to individuals working in a marketing assistant or account manager role who are required to design direct marketing offers for products or services. Such individuals may work in small, medium or large enterprises across a variety of industries; they usually work with a team and customers to design offers.Direct response offers include payment related promises such as offers in relation to exchanging goods and services for money; terms of payment; performance and quality guarantees; delivery method; and time, place and method of order placement. Offers may also be made that do not involve payment matters, such as the offer of a free brochure or catalogue in return for providing a name and address.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Design offer components
  • 1.1 Determine what will be supplied in direct response offer in conjunction with team members
  • 1.2 Determine what respondent must supply or do in response to offer
  • 1.3 Select and document appropriate types of offer to be made to customers
2. Test direct response offers
  • 2.1 Provide customers with a range of direct response offer options
  • 2.2 Provide vehicles for customers to provide feedback on direct response offer options
  • 2.3 Analyse customer responses to test offers and follow up if appropriate
  • 2.4 Modify products or services being offered based on provided customer feedback
  • 2.5 Ensure offer option selected matches organisational marketing objectives and solves marketing problems
  • 2.6 Match supporting material requirements to type of direct marketing sale
3. Select offer pricing structure
  • 3.1 Evaluate factors affecting pricing to determine normal or average selling price of offer
  • 3.2 Determine shortterm pricing strategies
  • 3.3 Select payment term options
4. Determine and design required customer service levels
  • 4.1 Design process ensuring accepted offers are fulfilled promptly
  • 4.2 Develop procedures to ensure prompt answers to queries and complaints regarding product or service
  • 4.3 Ensure access to instant, accurate information on status of delivery of products or services and customer accounts, including afterhours, to provide enhanced customer service
No information
No information
Replaces
State Code National Code Title Type
D0858 BSBMKG409A Design direct response offers Unit of competency
Replaced By
State Code National Code Title Type
OCF56 BSBMKG436 Design and test direct marketing activities Unit of competency