Unit of competency Outline

Date retreived
22/07/2026 9:59 AM AWST

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Design and test direct marketing activities

Design and test direct marketing activities

Unit of competency
National Code
BSBMKG436
State Code
OCF56
TGA Status
Current
DTWD Status
Approved
Current Release Number
1.00
Current Release Date
19/10/2020
View on TGA
State Implementation and Classification
Approved Date
16/03/2021
Field of Education
080505 - Marketing
Original Release Date
16/03/2021
Nominal Hours
55
Description
This unit describes the skills and knowledge required to design, test and evaluate direct marketing activities which meet organisational marketing objectives.The unit applies to individuals who are required to create and implement direct marketing activities for products or services. Such individuals may work in small, medium or large enterprises across a variety of industries and they usually work with a team and customers to design offers.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Develop direct marketing activity
  • 1.1 Determine objectives, target audience and goals for direct marketing
  • 1.2 Identify types of direct marketing and select the most suitable form according to marketing objectives and goals
  • 1.3 Make a plan for layout of direct marketing activities
2. Prepare for testing marketing activity
  • 2.1 Identify objectives and parameters for testing direct marketing activities
  • 2.2 Identify components of direct marketing for testing according to task objectives
  • 2.3 Analyse and select testing method according to task objectives
  • 2.4 Perform test according to parameters and task objectives
3. Evaluate test results
  • 3.1 Collate results according to organisational policies and procedures
  • 3.2 Use statistical techniques to analyse results
  • 3.3 Refine direct response offers according to results obtained
  • 3.4 Document and present results to relevant personnel according to organisational policies and procedures
No information
No information
Replaces
State Code National Code Title Type
AUL53 BSBMKG411 Analyse direct marketing databases Unit of competency
AUL58 BSBMKG409 Design direct response offers Unit of competency
AUL41 BSBMKG410 Test direct marketing activities Unit of competency
State Code National Code Title Type
BFS9 BSB40820 Certificate IV in Marketing and Communication Qualification