Unit of competency Outline
Date retreived
22/07/2026 3:07 PM AWST
22/07/2026 3:07 PM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Build client relationships and business networks
Build client relationships and business networks
Unit of competency
National Code
BSBREL402
BSBREL402
State Code
AUH39
AUH39
TGA Status
Replaced
Replaced
DTWD Status
Replaced
Replaced
State Implementation and Classification
Approved Date
15/09/2015
Field of Education
080509 - Public Relations
Original Release Date
15/09/2015
Nominal Hours
30
Description
This unit describes the skills and knowledge required to establish, maintain and improve client relationships and to actively participate in networks to support attainment of key business outcomes.It applies to individuals such as marketing and sales professionals who depend on excellent interpersonal relationships and communication skills to achieve outcomes but may also apply to other individuals working in any industry.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Initiate interpersonal communication with clients
- 1.1 Identify and use preferred client communication styles and methods
- 1.2 Establish rapport with clients using verbal and nonverbal communication processes
- 1.3 Investigate and act upon opportunities to offer positive feedback to clients
- 1.4 Use open questions to promote twoway communication
- 1.5 Identify and act upon potential barriers to effective communication with clients
- 1.6 Initiate communication processes which relate to client needs, preferences and expectations
2. Establish client relationship management strategies
- 2.1 Develop client loyalty objectives focusing on the development of long term business partnerships
- 2.2 Assess client profile information to determine approach
- 2.3 Develop client loyalty strategies to attract and retain clients in accordance with the business strategy
- 2.4 Identify and apply client care and client service standards
3. Maintain and improve ongoing relationships with clients
- 3.1 Develop strategies to obtain ongoing feedback from clients to monitor satisfaction levels
- 3.2 Develop strategies to elicit feedback which provide information in a form that can be used to improve relationships with clients
- 3.3 Obtain feedback to develop and implement strategies which maintain and improve relationships with clients
4. Build and maintain networks
- 4.1 Allocate time to establish and maintain business contacts
- 4.2 Participate in business associations and/or professional development activities to establish and maintain a network of support for the business and to enhance personal knowledge of the market
- 4.3 Establish communication channels to exchange information and ideas
- 4.4 Provide, seek and verify information to the network
No information
No information
Replaces
| State Code | National Code | Title | Type |
|---|---|---|---|
| D0966 | BSBREL402A | Build client relationships and business networks | Unit of competency |
Replaced By
| State Code | National Code | Title | Type |
|---|---|---|---|
| OCD91 | BSBTWK401 | Build and maintain business relationships | Unit of competency |