Unit of competency Outline

Date retreived
22/07/2026 11:10 PM AWST

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Develop and apply knowledge of public relations industry

Develop and apply knowledge of public relations industry

Unit of competency
National Code
BSBPUB401
State Code
AUG96
TGA Status
Replaced
DTWD Status
Transition (Replaced)
Current Release Number
1.00
Current Release Date
25/03/2015
View on TGA
State Implementation and Classification
Approved Date
15/09/2015
Field of Education
080509 - Public Relations
Original Release Date
15/09/2015
Nominal Hours
80
Description
This unit describes the skills and knowledge required to research, analyse and apply knowledge within public relations frameworks with due consideration to legal and ethical constraints and strategic communications management planning.It applies to individuals who work in entry level positions with a general knowledge of the structure, organisation and function of the public relations industry. Individuals in this role may provide limited leadership and guidance to others.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Apply knowledge of the public relations industry
  • 1.1 Seek information on the structure and operation of the public relations industry
  • 1.2 Identify and access sources of information on the public relations industry
  • 1.3 Obtain information on public relations industry sectors, associations, networks and societal role
  • 1.4 Identify and access information on key stakeholders
  • 1.5 Apply industry information appropriately in everyday activities related to typical work roles
2. Identify industry employment obligations and opportunities
  • 2.1 Obtain information regarding employment obligations and opportunities relevant to the public relations industry
  • 2.2 Apply information on employment opportunities and obligations in everyday activities related to typical work roles
3. Conduct strategic communications management planning
  • 3.1 Establish purpose and processes for setting organisation objectives
  • 3.2 Identify and apply appropriate planning and measurement tools to organisation objectives
  • 3.3 Develop critical success factors for the communications
4. Update industry knowledge
  • 4.1 Conduct formal and informal research to update general knowledge of the industry continuously
  • 4.2 Monitor current issues of concern to the industry
  • 4.3 Share updated knowledge with client and colleagues
  • 4.4 Incorporate updated knowledge into everyday activities related to typical work roles
No information
No information
Replaces
State Code National Code Title Type
D0950 BSBPUB401A Develop and apply knowledge of public relations industry Unit of competency
Replaced By
State Code National Code Title Type
OCF54 BSBMKG439 Develop and apply knowledge of communications industry Unit of competency