Unit of competency Outline

Date retreived
23/07/2026 4:56 AM AWST

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Apply marketing communication across a convergent industry

Apply marketing communication across a convergent industry

Unit of competency
National Code
BSBMKG440
State Code
OCF53
TGA Status
Current
DTWD Status
Approved
Current Release Number
1.00
Current Release Date
19/10/2020
View on TGA
State Implementation and Classification
Approved Date
16/03/2021
Field of Education
080505 - Marketing
Original Release Date
16/03/2021
Nominal Hours
65
Description
This unit describes the skills and knowledge required to work effectively within the convergent industry to apply marketing communications.The unit applies to individuals working in a variety of marketing communication roles utilising skills and knowledge from marketing, advertising, public relations and/or convergent media sectors to achieve outcomes.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Establish convergent environment
  • 1.1 Establish task requirements and objectives for implementing marketing communications
  • 1.2 Identify roles and responsibilities within convergent industry
  • 1.3 Identify role of the customer in the convergent environment
  • 1.4 Identify legislation, regulations and policies applicable to convergent industry
2. Prepare convergent tools and techniques
  • 2.1 Identify existing convergent tools and techniques in the marketing communication environment and assess their applicability
  • 2.2 Develop convergent tools and techniques, where required, for use within a marketing communication industry and for a customer-centric environment
  • 2.3 Confirm suitability and cost-effectiveness of the convergent tools and techniques
3. Implementmarketing communications
  • 3.1 Select and use most suitable convergent tools and techniques according to task requirements
  • 3.2 Implement convergent tools and techniques for marketing communication
  • 3.3 Establish channels to respond to customer perspectives
  • 3.4 Establish and maintain expert and business networks related to marketing communication convergence
No information
No information
Replaces
State Code National Code Title Type
AWF89 BSBMKG417 Apply marketing communication across a convergent industry Unit of competency