Unit of competency Outline

Date retreived
22/07/2026 10:30 AM AWST

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Apply marketing communication across a convergent industry

Apply marketing communication across a convergent industry

Unit of competency
National Code
BSBMKG417
State Code
AWF89
TGA Status
Replaced
DTWD Status
Transition (Replaced)
Current Release Number
1.00
Current Release Date
14/01/2016
View on TGA
State Implementation and Classification
Approved Date
05/07/2016
Field of Education
080505 - Marketing
Original Release Date
05/07/2016
Nominal Hours
65
Description
This unit describes the skills and knowledge required to work effectively within the convergent marketing communication industry.It applies to individuals working in a variety of marketing communication roles utilising skills and knowledge from marketing, advertising, public relations and/or convergent media sectors to achieve outcomes.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Identify the convergent environment
  • 1.1 Review and identify the role of the traditional siloed sectors to client requirements
  • 1.2 Identify the potential points of integration
  • 1.3 Establish the role of the customer within the convergent environment
  • 1.4 Confirm and ensure that messages can be unified across an integrated offering
  • 1.5 Identify relevant and current legislation, regulations and policies that may impact on marketing within the convergent environment
2. Prepare cross sector marketing tools and techniques
  • 2.1 Identify and evaluate tools and techniques from traditional sectors to the integrated marketing communication environment
  • 2.2 Create convergent tools and techniques suitable for use within a divergent media environment
  • 2.3 Create tools and techniques suitable for use within a customer-centric environment
  • 2.4 Review and confirm the fit-for-purpose and cost effectiveness of relevant tools and techniques
3. Apply convergent marketing communications
  • 3.1 Select and utilise integrated, cross sector and media divergent marketing communication solutions to meet client requirements
  • 3.2 Identify and engage the use of sector and technology specific experts where appropriate
  • 3.3 Establish channels to empower and respond rapidly to customer perspectives
  • 3.4 Establish and maintain expert and business networks relevant to marketing communication convergence
No information
No information
Replaced By
State Code National Code Title Type
OCF53 BSBMKG440 Apply marketing communication across a convergent industry Unit of competency