Unit of competency Outline
Date retreived
23/07/2026 1:30 PM AWST
23/07/2026 1:30 PM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Assess marketing opportunities
Assess marketing opportunities
Unit of competency
National Code
BSBMKG431
BSBMKG431
State Code
OCF62
OCF62
TGA Status
Current
Current
DTWD Status
Approved
Approved
State Implementation and Classification
Approved Date
16/03/2021
Field of Education
080505 - Marketing
Original Release Date
16/03/2021
Nominal Hours
45
Description
This unit describes the skills and knowledge required to identify marketing opportunities and to analyse and evaluate opportunities according to organisational marketing objectives.The unit applies to individuals working in a variety of marketing communications occupational roles who have responsibility for a range of tasks involving analysis and planning.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Identify marketing opportunities
- 1.1 Select target market according to task requirements and in consultation with required personnel
- 1.2 Establish marketing objectives, organisational structure, and business and marketing plans according to task and organisational requirements
- 1.3 Review existing marketing clients and external environment for gaps and opportunities
- 1.4 Research and document marketing opportunities according to target market
2. Analyse opportunities
- 2.1 Perform a market segmentation according to task requirements
- 2.2 Identify relevant marketing factors for analysis of market segmentation according to task requirements
- 2.3 Review market segments against identified marketing factors
- 2.4 Identify opportunities for focus of marketing efforts
3. Evaluate opportunities
- 3.1 Analyse opportunities against marketing objectives
- 3.2 Select preferred marketing opportunities in consultation with relevant personnel
- 3.3 Document opportunities for presentation to management
No information
No information
Replaces
| State Code | National Code | Title | Type |
|---|---|---|---|
| AUK63 | BSBMKG408 | Conduct market research | Unit of competency |
| AUH38 | BSBMKG401 | Profile the market | Unit of competency |