Unit of competency Outline

Date retreived
22/07/2026 6:49 AM AWST

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Conduct e-marketing communications

Conduct e-marketing communications

Unit of competency
National Code
BSBMKG442
State Code
OCF52
TGA Status
Current
DTWD Status
Approved
Current Release Number
1.00
Current Release Date
19/10/2020
View on TGA
State Implementation and Classification
Approved Date
16/03/2021
Field of Education
080505 - Marketing
Original Release Date
16/03/2021
Nominal Hours
30
Description
This unit describes the skills and knowledge required to prepare electronic advertisements for use in internet, mobile phones and other digital media marketing communications, and to evaluate their effectiveness in achieving marketing objectives.The unit applies to individuals working in promotional roles who are required to use electronic communications and existing business websites to effectively convey marketing communications and achieve marketing objectives in accordance with marketing or e-marketing plans.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Prepare for e-marketing
  • 1.1 Identify legal, ethical and organisational frameworks related to task requirements
  • 1.2 Identify existing electronic advertisement methods according to task requirements
  • 1.3 Select media for electronic advertisements according to organisation’s e-marketing strategy
  • 1.4 Select e-marketing platforms for advertisement according to task requirements and organisational policy
2. Perform e-marketing
  • 2.1 Use e-marketing platform for electronic advertisement according to e-marketing objectives
  • 2.2 Confirm that e-marketing meets all task specifications
  • 2.3 Present electronic advertisement on e-marketing platform to management prior to finalisation
3. Evaluate use of e-marketing
  • 3.1 Monitor transmission of electronic advertisement and rectify errors or omissions
  • 3.2 Evaluate e-marketing advertisements against measures of effectiveness and record outcomes according to organisational requirements
  • 3.3 Plan for improvements to e-marketing strategies
No information
No information
Replaces
State Code National Code Title Type
AUJ62 BSBCUE303 Conduct a telemarketing campaign Unit of competency
AUH33 BSBMKG412 Conduct e-marketing communications Unit of competency