Unit of competency Outline

Date retreived
23/07/2026 3:24 PM AWST

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Originate graphic designs for complex briefs

Originate graphic designs for complex briefs

Unit of competency
National Code
CUAGRD612
State Code
ODE12
TGA Status
Current
DTWD Status
Approved
Current Release Number
1.00
Current Release Date
16/04/2021
View on TGA
State Implementation and Classification
Approved Date
26/11/2021
Field of Education
100501 - Graphic Arts And Design Studies
Original Release Date
26/11/2021
Nominal Hours
60
Description
This unit describes the skills and knowledge required to independently conceive, plan and realise professional graphic design work to meet the demands of complex communication challenges and graphic design briefs. It involves creating and applying graphic design concepts that adhere to creative and technical requirements.The unit applies to those who work as designers in many different contexts including studios, commercial printing, advertising, publishing, television or marketing. They possess highly developed planning and analytical thinking and technical and creative capabilities. No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Plan graphic design briefs
  • 1.1 Evaluate overall graphic design objectives
  • 1.2 Review creative, technical, legal, budgetary and timeframe considerations
  • 1.2 Develop and share ideas relating to graphic design projects
  • 1.3 Evaluate and refine options based on own analysis and input from others
  • 1.4 Agree with required personnel on final nature and scope of design briefs
2. Develop and refine graphic design concepts
  • 2.1 Develop design concepts based on a thorough understanding of the requirements and options available
  • 2.2 Identify the potential for customised or specific research as needed
  • 2.3 Adapt and use ideas and approaches from research considering intellectual property requirements
  • 2.4 Consider the potential of new and emerging technologiestoinform designs
  • 2.5 Reflect on own practice and experience to inform designs
  • 2.6 Create concept presentations that suit the nature of the work
3. Plan and monitor graphic design projects
  • 3.1 Develop viable project management plansfor graphic design work
  • 3.2 Administer and monitor work against the project plan
  • 3.3 Communicate and collaborate with required personnel at key stages
  • 3.4 Create project documentation at key stages during the project
  • 3.5 Engage specialist expertise where appropriate
4. Realise graphic design solutions
  • 4.1 Integrate design techniques and tools to produce design solutions
  • 4.2 Engage in creative collaboration and refinement throughout the design process
5. Evaluate design outcomes
  • 5.1 Evaluate the success of completed designs against design objectives
  • 5.2 Assess own work against creative, technical and business requirements
  • 5.3 Analyse and evaluate feedback from client and peers
  • 5.4 Identify potential approaches for future work and further skill development opportunities
No information
No information
Replaces
State Code National Code Title Type
AWI85 CUAGRD602 Originate graphic designs for complex briefs Unit of competency