Unit of competency Outline

Date retreived
22/07/2026 3:34 PM AWST

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Originate graphic designs for complex briefs

Originate graphic designs for complex briefs

Unit of competency
National Code
CUAGRD602
State Code
AWI85
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
15/01/2016
View on TGA
State Implementation and Classification
Approved Date
21/07/2016
Field of Education
100501 - Graphic Arts And Design Studies
Original Release Date
21/07/2016
Nominal Hours
60
Description
This unit describes the skills and knowledge required to independently conceive, plan and realise professional graphic design work to meet the demands of complex communication challenges and graphic design briefs.It applies to individuals who work as designers in many different contexts including studios, commercial printing, advertising, publishing, television or marketing. They possess highly developed planning and analytical thinking and technical and creative capabilities. No licensing, legislative or certification conditions apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Negotiate graphic design briefs
  • 1.1 Evaluate the overall objectives and creative, technical, legal, budgetary and timeframe considerations of complex graphic design projects
  • 1.2 Develop and share ideas about projects with relevant people
  • 1.3 Re-evaluate and refine options based on own analysis and input from others
  • 1.4 Establish and agree on final nature and scope of design briefs
2. Develop and refine graphic design concepts
  • 2.1 Develop design concepts based on a thorough understanding of the communication need and the range of options available to the professional designer
  • 2.2 Identify the potential for customised or specific research to meet different design briefs
  • 2.3 Adapt and use relevant ideas and approaches from research with consideration of intellectual property requirements
  • 2.4 Reflect on own practice and experience to inspire idea development
  • 2.5 Consider the potential of new and emerging technologiestoinform designs
  • 2.6 Develop concepts that incorporate both creative and technical requirements
  • 2.7 Integrate individual research, personal ideas and professional realities to refine and confirm concepts
  • 2.8 Create concept presentations that suit the nature of the work
3. Plan and monitor graphic design projects
  • 3.1 Develop viable project management plansfor graphic design work
  • 3.2 Engage specialist expertise where appropriate
  • 3.3 Administer and monitor work against the project plan
  • 3.4 Communicate and collaborate with relevant people at key stages
  • 3.5 Create project documentation at key stages during the project
  • 3.6 Link the different challenges of the project to complete work on time
4. Realise graphic design solutions
  • 4.1 Integrate design techniques and tools confidently and skillfully to produce designs
  • 4.2 Use critical and creative thinkingto challenge, adapt and refine graphic design solutions
  • 4.3 Engage in creative collaboration and refinement throughout the design process
5. Evaluate design outcomes
  • 5.1 Evaluate the success of completed designs to meet objectives
  • 5.2 Assess the work against other creative, technical and business considerations
  • 5.3 Analyse and evaluate feedback from client and peers
  • 5.4 Identify potential approaches for future work and further skill development opportunities
No information
No information
Replaces
State Code National Code Title Type
S7671 CUVGRD602A Originate graphic designs for complex briefs Unit of competency
Replaced By
State Code National Code Title Type
ODE12 CUAGRD612 Originate graphic designs for complex briefs Unit of competency
State Code National Code Title Type
AZL9 CUA60415 Advanced Diploma of Creative Product Development Qualification
AZL7 CUA60315 Advanced Diploma of Graphic Design Qualification