Elements and Performance Criteria

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Relevant information may include:
target market
store image
market segmentation and business strategy
visual merchandising concepts
store layout and space availability
pricing policies
feedback from customers and staff
seasonal trends.
Compliance factors may include:
guidelines and promotional materials relating to pharmacy group buying and display
planogram requirements
product display location required by schedule classification
pharmacy protocols and procedures relating to promotion of pharmacy products and services.
Promotional strategiesmay include:
companion selling
advertising media, such as:
catalogues
newspapers
posters promoting:
specific product or service
loyalty schemes.
Resourcesmay include:
display fixtures
brochures
sales personnel
stationery, posters and photographs
products
furniture
stands and shelves
demonstration equipment.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the assessment guidelines for the Training Package.
Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the ability to:
apply pharmacy protocols and procedures when developing and implementing promotional strategies
apply research skills to collect information on customer and market expectations and opportunities
collect and evaluate information to assess the success of strategies and make recommendations for improvement
recommend promotional strategies
plan and carry out work to meet promotional requirements.
Context of and specific resources for assessment
Assessment must ensure that competency:
is observed by the assessor or the technical expert working in partnership with the assessor as described in the assessment guidelines
demonstrates the development of promotional strategies for a range of products and services performed over a sufficient period of time to demonstrate handling of a range of contingencies
is demonstrated in a real or simulated pharmacy workplace environment, which may include customer interruptions and involvement in other related activities normally expected in the pharmacy.
Assessment must ensure access to:
information on a merchandise or services range
pharmacy policy and procedures
promotional and display materials
relevant pharmacy protocols and procedures
pharmacy display standards and guidelines.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
observation of the candidate in the workplace researching, developing and evaluating display and promotional strategies for a range of pharmacy products and services
written or oral questions appropriate to the language and literacy level of the learner to test relevant underpinning knowledge
case studies that involve researching, collaborating, planning and implementing a strategy that markets and promotes a pharmacy products or services area
review of portfolios of evidence and third-party reports of on the job performance.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.