Unit of competency Outline
Date retreived
22/07/2026 7:11 AM AWST
22/07/2026 7:11 AM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Market and promote pharmacy products and services area
Market and promote pharmacy products and services area
Unit of competency
National Code
SIRPMER001A
SIRPMER001A
State Code
S6036
S6036
TGA Status
Replaced
Replaced
DTWD Status
Replaced
Replaced
State Implementation and Classification
Approved Date
01/04/2008
Field of Education
080505 - Marketing
Original Release Date
01/04/2008
Nominal Hours
40
Description
This unit covers skills and knowledge required to plan and implement promotional strategies within community pharmacies. It covers establishing customer profiles, and developing, implementing and evaluating promotional strategies.
Notes
Elements and Performance Criteria
1 Identify market characteristics.
- 1.1 Identify demographics of target customer group.
- 1.2 Identify products and services to meet market opportunities.
- 1.3 Develop promotional strategies in collaboration with relevant individuals and groups.
2 Develop promotional strategies.
- 2.1 Evaluate strengths and weaknesses of existing promotional strategies.
- 2.2 Develop promotional strategies according to pharmacy business and marketing strategies and legislative requirements.
3 Identify and secure required resources.
- 3.1 Select resources appropriate for the venue, product and needs of customers.
- 3.2 Liaise with product suppliers to ensure availability of promotional resources to meet promotional timeframes.
- 3.3 Secure resources within budget allocation.
4 Implement promotional strategy
- 4.1 Design and position display according to visual merchandising principles.
- 4.2 Ensure that product advertising occurs according to legislative requirements and pharmacy policy and procedures.
5 Evaluate promotional strategies.
- 5.1 Evaluate promotional strategies against sales turnover, customer feedback and pharmacy promotional standards.
- 5.2 Review and report on strategies to take advantage of opportunities for improvement.
federal and state or territory legislation, regulations, industry codes of practice, standards and guidelines
community pharmacy policies, protocols and procedures relating to promotion of pharmacy products and services.
target market
market research
store image
market segmentation and business strategy
visual merchandising
store layout and space availability
pricing policies
feedback from customers and staff
the current industry context
seasonal trends
a specific product or service (new or existing), e.g.special clubs
developing a house brand catalogue.
strategies used within the pharmacy
strategies used by competitors within the community pharmacy sector or by other retailers.
display fixtures
brochures
sales personnel
stationery, posters and photographs
products
furniture
stands and shelves
demonstration equipment.
displays
window dressing
loyalty clubs
companion selling
advertising, e.g. catalogues, newspapers and posters.
community pharmacy policies, protocols and procedures relating to promotion of pharmacy products and services.
target market
market research
store image
market segmentation and business strategy
visual merchandising
store layout and space availability
pricing policies
feedback from customers and staff
the current industry context
seasonal trends
a specific product or service (new or existing), e.g.special clubs
developing a house brand catalogue.
strategies used within the pharmacy
strategies used by competitors within the community pharmacy sector or by other retailers.
display fixtures
brochures
sales personnel
stationery, posters and photographs
products
furniture
stands and shelves
demonstration equipment.
displays
window dressing
loyalty clubs
companion selling
advertising, e.g. catalogues, newspapers and posters.
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
applies pharmacy protocols and procedures when developing and implementing promotional strategies:
collecting information on customer and market expectations
recommending promotional strategies to meet pharmacy business model
collecting and evaluating information to assess the success of strategies and make recommendations for improvement
applies basic research skills to assess market opportunities
applies knowledge of merchandising principles
liaises with pharmacy staff and product and service suppliers to meet promotional requirements within budget and timelines
respects and protects customer privacy when collecting information and communicating with customers
plans and carries out work to meet promotional requirements.
Context of and specific resources for assessment
Assessment must ensure:
demonstration of the development of promotional strategies for a range of products and services sufficient to demonstrate handling of a range of contingencies
performance is observed by the assessor or the technical expert working in partnership with the assessor.
access to a real or simulated pharmacy environment
access to relevant pharmacy protocols and procedures
access to pharmacy policy and procedures
access to federal and state or territory legislation
access to information on merchandise or services range
access to industry codes of practice, standards and guidelines.
Methods of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
observation of the candidate in the workplace researching, developing and evaluating promotional strategies for a range of pharmacy products and services
written or verbal questioning to assess knowledge and understanding
role plays to confirm communication skills to communicate with customers, suppliers and pharmacy team members.
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.
Assessing employability skills
Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors. How these skills are applied varies between occupations and qualifications due to the different work functions and contexts.
Employability skills embedded in this unit should be assessed holistically in the context of the job role and with other relevant units that make up the skill set or qualification.
Evidence of the following is essential:
applies pharmacy protocols and procedures when developing and implementing promotional strategies:
collecting information on customer and market expectations
recommending promotional strategies to meet pharmacy business model
collecting and evaluating information to assess the success of strategies and make recommendations for improvement
applies basic research skills to assess market opportunities
applies knowledge of merchandising principles
liaises with pharmacy staff and product and service suppliers to meet promotional requirements within budget and timelines
respects and protects customer privacy when collecting information and communicating with customers
plans and carries out work to meet promotional requirements.
Context of and specific resources for assessment
Assessment must ensure:
demonstration of the development of promotional strategies for a range of products and services sufficient to demonstrate handling of a range of contingencies
performance is observed by the assessor or the technical expert working in partnership with the assessor.
access to a real or simulated pharmacy environment
access to relevant pharmacy protocols and procedures
access to pharmacy policy and procedures
access to federal and state or territory legislation
access to information on merchandise or services range
access to industry codes of practice, standards and guidelines.
Methods of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
observation of the candidate in the workplace researching, developing and evaluating promotional strategies for a range of pharmacy products and services
written or verbal questioning to assess knowledge and understanding
role plays to confirm communication skills to communicate with customers, suppliers and pharmacy team members.
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.
Assessing employability skills
Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors. How these skills are applied varies between occupations and qualifications due to the different work functions and contexts.
Employability skills embedded in this unit should be assessed holistically in the context of the job role and with other relevant units that make up the skill set or qualification.
Replaces
| State Code | National Code | Title | Type |
|---|---|---|---|
| N0801 | WRPMAR301A | Market and promote pharmacy products and services area | Unit of competency |
Replaced By
| State Code | National Code | Title | Type |
|---|---|---|---|
| WD909 | SIRCMER401 | Market and promote a pharmacy products and services area | Unit of competency |
| State Code | National Code | Title | Type |
|---|---|---|---|
| S574 | SIR30107 | Certificate III in Community Pharmacy | Qualification |