Unit of competency Outline

Date retreived
22/07/2026 10:05 PM AWST

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Promote property management products and services

Promote property management products and services

Unit of competency
National Code
CPPREP4142
State Code
OAR00
TGA Status
Current
DTWD Status
Approved
Current Release Number
1.00
Current Release Date
21/03/2019
View on TGA
State Implementation and Classification
Approved Date
03/06/2020
Field of Education
080505 - Marketing
Original Release Date
03/06/2020
Nominal Hours
25
Description
This unit specifies the skills and knowledge required to promote property management products and services.It includes identifying opportunities for greater relationships within the agency and opportunities for improvement in current property management services, monitoring client satisfaction and the provision of client care to build loyalty with existing clients, developing and implementing strategies, and communication and promotional services, to develop the agency’s property management services.This unit applies to people currently working in or seeking to work in real estate. State or territory licensing requirements may apply to this unit.
Notes
Elements and Performance Criteria
1 Optimise relationships within the agency.
  • 1.1 Analyse and report on relationship between property management and other agency activities.
  • 1.2 Identify and document communication gaps within agency.
  • 1.3 Develop strategies that optimise communication to improve the property management business.
2 Analyse real estate practice.
  • 2.1 Identify and implement client care service standards to build client loyalty.
  • 2.2 Analyse positive and negative feedback to continuously improve products and customer service.
  • 2.3 Coordinate products and agency services to maintain and improve client experience.
3 Optimise business development strategies.
  • 3.1 Develop and document strategies to promote a professional and ethical agency image.
  • 3.2 Prioritise property management business development approaches.
4 Establish business development resources.
  • 4.1 Examine existing communication and promotional materials.
  • 4.2 Develop communication and promotional materials to reflect business development priorities.
  • 4.3 Confirm that communication and promotional materials reflect agency professional and ethical image.
  • 4.4 Confirm that communication and promotional materials are appropriate.
5 Initiate relationships with potential clients.
  • 5.1 Develop communication strategies to effectively liaise with profiled clients.
  • 5.2 Discuss and negotiate individual client needs and expectations.
  • 5.3 Prepare listing presentation documentation.
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