Unit of competency Outline

Date retreived
22/07/2026 9:38 PM AWST

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Forecast and plan using customer contact traffic information analysis

Forecast and plan using customer contact traffic information analysis

Unit of competency
National Code
BSBCCO606B
State Code
S8065
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
28/11/2011
State Implementation and Classification
Approved Date
20/12/2011
Field of Education
080301 - Business Management
Original Release Date
20/12/2011
Nominal Hours
80
Description
This unit describes the performance outcomes, skills and knowledge required to analyse call or contact traffic information to forecast and plan resourcing for customer contact operations.Competence in this unit requires the use of queuing theory to forecast call or contact volumes, and assessing and planning appropriate resourcing levels to meet the requirements of the organisation.
Notes
Elements and Performance Criteria
1. Analyse contact traffic data
  • 1.1 Confirm the accuracy and appropriateness of contact traffic data
  • 1.2 Identify call or contact traffic patterns over short and long intervals
  • 1.3 Identify anomalies and nonrecurring events in contact patterns
2. Interpret the impact of customer contact phenomena on forecasting and planning
  • 2.1 Define and identify the range of contact centre or customer contact phenomena affecting resource planning
  • 2.2 Analyse and explain impact of phenomena
  • 2.3 Identify issues arising from the impact of customer contact phenomena when forecasting and planning
3. Develop contact traffic forecasts
  • 3.1 Provide a baseline for forecast by collecting historical data
  • 3.2 Collaborate with marketing, financial control and other areas to incorporate budget expectations and marketing efforts into forecast
  • 3.3 Break down annual forecast into smaller periods and adjust for seasonality
  • 3.4 Ensure that forecast accuracy is within organisational requirements
4. Plan labour requirements
  • 4.1 Determine basic inputs to queuing tools
  • 4.2 Calculate resources required using queuing tools
  • 4.3 Adjust results to account for quantitative and qualitative factors
  • 4.4 Perform planning process and scheduling for all levels of forecasted call and contact traffic
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Contact traffic datamay include:
data extracted from customer contact systems that:
can detail statistics, such as numbers, types and times of calls
may be sorted and tabulated for individual agents and groups of agents
data on other types of contact:
email
facetoface
letters
SMS (text messages)
website.
Intervalsmay include periods for reporting, which may be:
annual
daily
half hourly
hourly
seasonal
weekly.
Contact centre or customer contact phenomenamay include:
administration duties
billing and credit issues
climate, environmental and health factors
equipment failures
excessive call lengths
excessive leave commitments
external influences or factors
marketing and competitor activity
media attention
training periods and team meetings.
Queuing toolsmay include:
Erlang B and C tools
facilities within automated call distribution (ACD) systems which provide the capacity to sort and queue different types of calls according to preset business rules.
Quantitative and qualitative factorsmay include:
call cost considerations
marketing activity
seasonal variations
variations in staff availability.
Schedulingmay include:
business demands, goals and key performance indicators (KPIs)
forecasting enquiries by using a forecasting model that uses weighted averages from previous scheduling periods, including:
calls
email
escalations
mail
employee preferences
heuristic, where call sequence is ordered by customer balance
legislation and regulations
operational constraints
scheduling methods, such as:
batch optimised: hourly scheduling (16-hourly lists)
dynamic optimised: hourly scheduling (re-optimised at the beginning of every hour)
work function projections, incorporating quality and quantity.
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the ability to:
prepare contact forecasts and calculate resources required to support these forecasts
demonstrate knowledge of contact traffic measurement systems.
Context of and specific resources for assessment
Assessment must ensure access to:
information and databases for analysis activities
standards and guidelines.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
direct questioning combined with review of portfolios of evidence and third-party workplace reports of onthejob performance by the candidate
review of forecasts against actuals
review of reports and explanation of historical call traffic data
review of reports and explanation of resource calculations
review of call and contact traffic forecasts for a range of timeframes, including consideration of contingencies and external factors
oral and/or written questioning to assess knowledge of the impact of customer contact phenomena on forecasting
review of stakeholder feedback.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
BSBCCO601B Optimise customer contact operations
BSBCCO608B Manage customer contact operational costs.
Replaced By
State Code National Code Title Type
AUM54 BSBCUE606 Forecast and plan using customer engagement traffic information analysis Unit of competency
State Code National Code Title Type
D693 BSB50311 Diploma of Customer Contact Qualification
D184 BSB60407 Advanced Diploma of Management Qualification