Elements and Performance Criteria

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Presentation methodologies may include:
business cards and promotional folders
CDs and DVDs
digital media presentations
digital media sequences with recorded sound:
documentary (travel)
fiction, stories and drama
humour
illustration as part of a longer presentation
interpretative, including music, songs, poetry and prose
personal comment on any subject
digital/photo slide shows
exhibitions of work in a variety of display spaces
printed images, bound in book form or in folios
websites and interactive or social media.
Sources of information may include:
book journals and book binders
discussions with industry practitioners, such as visual and interactive media artists, and master craft workers
electronic and print media, such as news, reviews and articles
events, such as industry functions, conferences, trade fairs and expositions
government bodies and associated publications
internet
libraries and archives, such as text, film, video, sound and graphic
national and international journals, such as computing, design, video and interactive digital media
personal observations and experience
professional development opportunities, such as training programs, seminars, conferences, competitions, awards, exhibitions, symposiums, workshops and master classes
relevant industry associations
retail and wholesale suppliers of products and services
technical publications and reference books.
Appropriate people may include:
employers
future clients
members of relevant professional associations
mentors and peers
practising photographers, photo imagists and members of allied fields.
Required purpose may include:
application submission:
association membership
grant or commission
industry accreditation
artistic
commercial
educational
entertainment
job interview
marketing
promotion, such as promotional give-away to prospective clients.
Production requirements and content implications may include:
appropriate output mediums (MP4, MOV, 3G)
appropriate rhythm in picture and sound sequences
appropriate selection, variation and speed of image transitions (dissolve, pan, zoom)
calculating image numbers
categorisation and sequencing of images
choice and quality of photographic visual material
continuity and aptness of sound with visual material
cost for production of multiples
image cropping
image printing (desktop printer, darkroom, lab, bureau)
mixing sound sources
pictorial character of sequences
printing, burning, binding, box making, or fabrication by self or others
quality control:
calibrating and optimising output devices
checking service provider’s output against specification
making colour match samples
making specification documents
scriptwriting and speaking and narrating
size, mounting and weight
viewing requirements:
CD and DVD specifications
data or slide projector for projected images
exhibitions
viewing locations, such as theatres, boardrooms and night sky projections
visuals (colour and monochrome)
website and interactive and social media.
Critical thinking techniques may include:
analysing and evaluating actions and policies
clarifying issues, values and standards
comparing similar situations
comparing and contrasting ideals with practice
comparing and evaluating beliefs, interpretations and theories
developing criteria for evaluation
distinguishing relevant from irrelevant facts
examining and evaluating assumptions
exploring implications and consequences
generating and assessing solutions
making interdisciplinary connections
making plausible inferences and predictions
noting significant similarities and differences
reading and listening critically
recognising contradictions
transferring insights to new contexts
using critical vocabulary.
Content may include:
audio, video and DVD sequences
paintings, drawings and illustrations
photographs/photo images
practitioner’s own creative work
selections from existing stock libraries
three-dimensional forms, packaging and sculptures.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the ability to:
research industry practice presentation methodologies
design and realise presentation concepts
present creative products in a manner suited to the intended audience and purpose.
Context of and specific resources for assessment
Assessment must ensure:
access to:
appropriate technology and sources of information to research industry-standard presentation methodologies
industry-standard presentation packages and/or technology
environment where a range of industry-standard presentation methodologies can be applied
appropriate learning and assessment support when required
the use of culturally appropriate processes, and techniques appropriate to the oracy, language and literacy capacity of the candidate and the work being performed.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
direct questioning combined with review of portfolios of evidence
review of third-party reports from experienced practitioners
direct observation of candidate presenting creative products
case studies to assess candidate’s ability to research trends and emerging technologies
problem-solving activities to assess candidate’s critical thinking skills.
Assessment methods should closely reflect workplace demands (e.g. literacy) and the needs of particular groups (e.g. people with disabilities, and people who may have literacy or numeracy difficulties, such as speakers of languages other than English, remote communities and those with interrupted schooling).
Guidance information for assessment
Holistic assessment with any photo imaging unit or other units relevant to the industry sector, workplace and job role is recommended, for example:
BSBMKG413A Promote products and services
CUFDIG401A Author interactive media
CUFDIG402A Design user interfaces
CUFDIG403A Create user interfaces
CUFDIG502A Design web environments
CULMS008B Conceive, develop and realise exhibition designs.