Unit of competency Outline
Date retreived
22/07/2026 2:34 PM AWST
22/07/2026 2:34 PM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Produce an innovative presentation of professional work
Produce an innovative presentation of professional work
Unit of competency
National Code
CUVPHI505A
CUVPHI505A
State Code
D1207
D1207
TGA Status
Replaced
Replaced
DTWD Status
Replaced
Replaced
State Implementation and Classification
Approved Date
21/08/2008
Field of Education
100303 - Photography
Original Release Date
21/08/2008
Nominal Hours
160
Description
This unit describes the performance outcomes, skills and knowledge required to produce an innovative presentation of creative photoimaging product/s.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
Notes
Elements and Performance Criteria
1 Research and assess methodologies used in the presentation of creative products.
- 1.1 Research best practice presentation methodologies using appropriate sources of information.1.2 Select and review presentation methodologies for own use and confirm with appropriate person/s. 1.3 Evaluate the potential and required purpose of presentation methodologies for creative products.1.4 Evaluate the production requirements and content implications of selected presentation methodologies.
- 1.5 Estimate production timeline, workflow and budget for the presentation of creative products.
2 Plan a presentation of creative products.
- 2.1 Use critical thinking techniques to design and plan a presentation concept.2.2 Select content that is appropriate and reflective of the presentation's required purpose.2.3 Design templates, prototypes and maquettes suitable to presentation concept.2.4 Confirm production requirements and content implications are achievable within production timeline and budget.2.5 Obtain and accurately record copyright clearance on all sourced content.2.6 Review suitability of presentation's design and content and confirm with appropriate person/s.2.7 Develop, test and proof presentation concept.
3 Present creative products.
- 3.1 Access presentation equipment that meets production requirements and content implications.3.2 Present creative products using appropriate presentation methodologies.3.3 Monitor production requirements and content implications of presentation to ensure required purpose is met.3.4 Review projected and actual budget outcomes.3.5 Develop systems to identify and respond to future presentation opportunities.
RANGE STATEMENT
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Presentation methodologies may include:
CDs and DVDs
digital media presentations
digital media sequences with recorded sound:
documentary (travel)
fiction, stories, drama
humour
illustration as part of a longer presentation
interpretative (music, songs, poetry, prose)
personal comment (on any subject)
digital/photo slide shows
exhibitions of work in a variety of display spaces
presentation/business cards, promotional folders
printed images (bound in book form or in folios)
websites/interactive media.
Sources of information may include:
book journals/book binders
discussions with industry practitioners (e.g. visual/interactive media artists, master craft workers)
electronic/print media (news, reviews, articles)
events (industry functions, conferences, trade fairs, expositions)
government bodies and associated publications
internet
libraries/archives (text, film, video, sound, graphic)
national/international journals (e.g. computing, design, video, interactive digital media)
personal observations and experience
relevant industry associations
retail/wholesale suppliers of products and services
technical publications/reference books
training programs, seminars, conferences, competitions, awards, exhibitions, symposiums, workshops, master classes and other professional development opportunities.
Appropriate person/s may include:
employers
future clients
members of relevant professional associations
mentors/peers
practising photographers, photoimagists or members of allied fields.
Required purpose may include:
application submission:
association membership
grant/commission
industry accreditation
artistic
commercial
educational
entertainment
job interview
marketing/promotion
promotional give-away to prospective clients.
Production requirements and content implications may include:
appropriate output mediums MP4, MOV, 3G)
appropriate rhythm in picture/sound sequences
appropriate selection, variation and speed of image transitions (dissolve, pan, zoom)
calculating image numbers
categorisation/sequencing of images
choice/quality of photographic visual material
continuity/aptness of sound with visual material
cost for production of multiples
image cropping
image printing (desktop printer, darkroom, lab, bureau)
mixing sound sources
pictorial character of sequences
printing, burning, binding, box-making or fabrication by self or others
quality control:
calibrating/optimising output devices
checking service provider's output against specification
making colour match samples
making specification documents
scriptwriting and speaking/narrating
size, mounting and weight
viewing requirements:
CD /DVD specifications
exhibitions
projected images (data/slide projector)
viewing locations (theatres, boardrooms, night sky projections)
visuals (colour/monochrome)
website/interactive media.
Critical thinking techniques may include:
analysing and evaluating actions and policies
clarifying issues, values and standards
comparing analogous situations
comparing and contrasting ideals with practice
comparing and evaluating beliefs, interpretations and theories
developing criteria for evaluation
distinguishing relevant from irrelevant facts
examining and evaluating assumptions
exploring implications and consequences
generating and assessing solutions
making interdisciplinary connections
making plausible inferences and predictions
noting significant similarities and differences
reading and listening critically
recognising contradictions
transferring insights to new contexts
using critical vocabulary.
Content may include:
3D forms, packaging and sculptures
audio, video and DVD sequences
paintings, drawings and illustrations
photographs/photoimages
practitioner's own creative work
selections from existing stock libraries.
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Presentation methodologies may include:
CDs and DVDs
digital media presentations
digital media sequences with recorded sound:
documentary (travel)
fiction, stories, drama
humour
illustration as part of a longer presentation
interpretative (music, songs, poetry, prose)
personal comment (on any subject)
digital/photo slide shows
exhibitions of work in a variety of display spaces
presentation/business cards, promotional folders
printed images (bound in book form or in folios)
websites/interactive media.
Sources of information may include:
book journals/book binders
discussions with industry practitioners (e.g. visual/interactive media artists, master craft workers)
electronic/print media (news, reviews, articles)
events (industry functions, conferences, trade fairs, expositions)
government bodies and associated publications
internet
libraries/archives (text, film, video, sound, graphic)
national/international journals (e.g. computing, design, video, interactive digital media)
personal observations and experience
relevant industry associations
retail/wholesale suppliers of products and services
technical publications/reference books
training programs, seminars, conferences, competitions, awards, exhibitions, symposiums, workshops, master classes and other professional development opportunities.
Appropriate person/s may include:
employers
future clients
members of relevant professional associations
mentors/peers
practising photographers, photoimagists or members of allied fields.
Required purpose may include:
application submission:
association membership
grant/commission
industry accreditation
artistic
commercial
educational
entertainment
job interview
marketing/promotion
promotional give-away to prospective clients.
Production requirements and content implications may include:
appropriate output mediums MP4, MOV, 3G)
appropriate rhythm in picture/sound sequences
appropriate selection, variation and speed of image transitions (dissolve, pan, zoom)
calculating image numbers
categorisation/sequencing of images
choice/quality of photographic visual material
continuity/aptness of sound with visual material
cost for production of multiples
image cropping
image printing (desktop printer, darkroom, lab, bureau)
mixing sound sources
pictorial character of sequences
printing, burning, binding, box-making or fabrication by self or others
quality control:
calibrating/optimising output devices
checking service provider's output against specification
making colour match samples
making specification documents
scriptwriting and speaking/narrating
size, mounting and weight
viewing requirements:
CD /DVD specifications
exhibitions
projected images (data/slide projector)
viewing locations (theatres, boardrooms, night sky projections)
visuals (colour/monochrome)
website/interactive media.
Critical thinking techniques may include:
analysing and evaluating actions and policies
clarifying issues, values and standards
comparing analogous situations
comparing and contrasting ideals with practice
comparing and evaluating beliefs, interpretations and theories
developing criteria for evaluation
distinguishing relevant from irrelevant facts
examining and evaluating assumptions
exploring implications and consequences
generating and assessing solutions
making interdisciplinary connections
making plausible inferences and predictions
noting significant similarities and differences
reading and listening critically
recognising contradictions
transferring insights to new contexts
using critical vocabulary.
Content may include:
3D forms, packaging and sculptures
audio, video and DVD sequences
paintings, drawings and illustrations
photographs/photoimages
practitioner's own creative work
selections from existing stock libraries.
EVIDENCE GUIDE
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
ability to research industry practice presentation methodologies
ability to design and realise presentation concepts
ability to present creative products in a manner suited to the intended audience/purpose.
Context of and specific resources for assessment
Assessment must ensure:
access to appropriate technology and sources of information to research industry standard presentation methodologies
access to industry standard presentation packages and/or technology
access to an environment where a range of industry standard presentation methodologies can be applied.
access to appropriate learning and assessment support when required
the use of culturally appropriate processes, and techniques appropriate to the oracy, language and literacy capacity of the assessee and the work being performed.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by candidate
direct observation of candidate presenting creative products
case studies to assess candidate's ability to research trends and emerging technologies
problem solving activities to assess candidate's critical thinking skills.
Holistic assessment with any photoimaging unit or other units relevant to the industry sector, workplace and job role is recommended, for example:
BSBMKG413A Promote products and services
BSBPMG510A Manage projects
CUFDIG401A Author interactive media
CUFDIG402A Design user interfaces
CUFDIG403A Create user interfaces
CUFDIG502A Design web environments
CUFIND401A Provide services on a freelance basis
CULMS008A Conceive, develop and realise exhibition designs.
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
ability to research industry practice presentation methodologies
ability to design and realise presentation concepts
ability to present creative products in a manner suited to the intended audience/purpose.
Context of and specific resources for assessment
Assessment must ensure:
access to appropriate technology and sources of information to research industry standard presentation methodologies
access to industry standard presentation packages and/or technology
access to an environment where a range of industry standard presentation methodologies can be applied.
access to appropriate learning and assessment support when required
the use of culturally appropriate processes, and techniques appropriate to the oracy, language and literacy capacity of the assessee and the work being performed.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by candidate
direct observation of candidate presenting creative products
case studies to assess candidate's ability to research trends and emerging technologies
problem solving activities to assess candidate's critical thinking skills.
Holistic assessment with any photoimaging unit or other units relevant to the industry sector, workplace and job role is recommended, for example:
BSBMKG413A Promote products and services
BSBPMG510A Manage projects
CUFDIG401A Author interactive media
CUFDIG402A Design user interfaces
CUFDIG403A Create user interfaces
CUFDIG502A Design web environments
CUFIND401A Provide services on a freelance basis
CULMS008A Conceive, develop and realise exhibition designs.
Replaced By
| State Code | National Code | Title | Type |
|---|---|---|---|
| S7720 | CUVPHI520A | Produce an innovative presentation of professional work | Unit of competency |
| State Code | National Code | Title | Type |
|---|---|---|---|
| D209 | CUV60307 | Advanced Diploma of Creative Product Development | Qualification |
| D208 | CUV50407 | Diploma of Photoimaging | Qualification |