Unit of competency Outline
Date retreived
22/07/2026 10:28 PM AWST
22/07/2026 10:28 PM AWST
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Develop a strategic business plan in the property industry
Develop a strategic business plan in the property industry
Unit of competency
National Code
CPPREP5007
CPPREP5007
State Code
OAQ39
OAQ39
TGA Status
Current
Current
DTWD Status
Approved
Approved
State Implementation and Classification
Approved Date
03/06/2020
Field of Education
080301 - Business Management
Original Release Date
03/06/2020
Nominal Hours
20
Description
This unit specifies the skills and knowledge required to develop a business strategy to position the property agency in the property market. It includes identifying and analysing business opportunities and potential demand for agency services, and establishing business goals and objectives.The unit applies to industry professionals in the property industry.State or territory licensing requirements may apply to this unit.
Notes
Elements and Performance Criteria
1. Analyse business opportunities in the property market.
- 1.1 Analyse sources of information about the property market and business environment to determine both immediate and ongoing business opportunities.
- 1.2 Complete cost–benefit analysis of property information to determine the viability of opportunities.
2. Prepare for potential demand for agency services.
- 2.1 Analyse available information to develop agency property market profile.
- 2.2 Estimate demand for agency services and develop potential client profile.
- 2.3 Determine resources to service projected demand and include in an overall cost–benefit analysis.
- 2.4 Establish agency marketing positioning strategy.
- 2.5 Document range of services to be provided with associated service fees and charges.
3. Establish business goals and objectives.
- 3.1 Determine business goals and identify activities to achieve projected share of the property market.
- 3.2 Conduct break-even analysis of short- and long-term agency viability to ensure cash flow.
- 3.3 Determine performance benchmarks.
4. Review business strategies.
- 4.1 Develop strategic directions within the business plan.
- 4.2 Use agency business plan to evaluate agency business performance.
No information
No information
Replaces
| State Code | National Code | Title | Type |
|---|---|---|---|
| D1332 | CPPDSM5012A | Develop a strategic business plan in the real estate industry | Unit of competency |
| State Code | National Code | Title | Type |
|---|---|---|---|
| BEI0 | CPP51119 | Diploma of Property (Agency Management) | Qualification |
| BHQ9 | CPP51122 | Diploma of Property (Agency Management) | Qualification |