Unit of competency Outline

Date retreived
22/07/2026 6:17 AM AWST

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Promote community programs

Promote community programs

Unit of competency
National Code
AHCCCF408A
State Code
D6773
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
10/06/2011
View on TGA
State Implementation and Classification
Approved Date
13/10/2014
Field of Education
080505 - Marketing
Original Release Date
13/10/2014
Nominal Hours
40
Description
This unit covers the promotion of community programs and defines the standard required to: identify the potential of a program to appeal to sections of community or industry based on benefits and costs; identify communication channels appropriate for promotion; present in a range of direct promotional situations; develop promotional materials including a range of audio/written/graphic materials; evaluate the promotion program based on stakeholder feedback and effectiveness; respond to queries and enquiries generated by the promotion program.
Notes
Elements and Performance Criteria
1. Identify target markets
  • 1.1. Potential of program to appeal to sections of community or industry is identified in terms of benefits and costs.
  • 1.2. Sectors of local community and industry that are potential users/customers/audiences of program are identified.
  • 1.3. A plan to promote program and/or local projects and/or group activities is developed in conjunction with other communication activities.
2. Develop promotional materials
  • 2.1. Range of promotional channels to reach target sectors is identified.
  • 2.2. Promotional materials to suit promotional channels and target sectors are sourced or developed.
  • 2.3. Impact of promotional materials is tested with group or community members.
  • 2.4. Specialist marketing support is obtained to address specific marketing issues within budget, and program and agency guidelines.
3. Promote program to potential users
  • 3.1. Potential users of program and services are approached through promotional channels and directly.
  • 3.2. Impact of promotional activities is assessed to determine any changes required.
  • 3.3. Promotional plan and activities are adjusted to achieve an improved impact.
4. Obtain commitment to use program services where appropriate
  • 4.1. Proposals for delivery of program services are presented to interested potential users in terms of benefits, costs and other factors.
  • 4.2. Issues raised by potential users are addressed to overcome objections.
  • 4.3. Commitments to use program services or support program are obtained to agency or program guidelines.
5. Respond to enquiries
  • 5.1. Enquiries by members of community, industry and program are addressed in terms of good customer service and to program and agency guidelines.
  • 5.2. Records are kept of contacts, enquiries and presentations for reporting and follow-up.
  • 5.3. Enquiries and presentations are followed up to obtain commitments to program services and objectives.
RANGE STATEMENT
The range statement relates to the unit of competency as a whole.
Programs may include:
Commonwealth Government community programs under the Natural Heritage Trust
Rural Industry programs
business programs
State Government community programs related to the environment.
EVIDENCE GUIDE
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit
The evidence required to demonstrate competency in this unit must be relevant to workplace operations and satisfy holistically all of the requirements of the performance criteria and required skills and knowledge and include achievement of the following:
identify the potential of a program to appeal to sections of community or industry based on benefits and costs
identify communication channels appropriate for promotion
present in a range of direct promotional situations
develop promotional materials including a range of audio/written/graphic materials
evaluate the promotion program based on stakeholder feedback and effectiveness
respond to queries and enquiries generated by the promotion program.
Context of and specific resources for assessment
Competency requires the application of work practices under work conditions. Selection and use of resources for some worksites may differ due to the regional or enterprise circumstances.
Replaces
State Code National Code Title Type
S2664 RTD4808A Promote community programs Unit of competency
Replaced By
State Code National Code Title Type
BAP98 AHCCCF408 Promote community programs Unit of competency