Unit of competency Outline

Date retreived
22/07/2026 3:34 PM AWST

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Promote community programs

Promote community programs

Unit of competency
National Code
AHCCCF408
State Code
BAP98
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
27/06/2016
View on TGA
State Implementation and Classification
Approved Date
12/01/2017
Field of Education
080505 - Marketing
Original Release Date
12/01/2017
Nominal Hours
40
Description
This unit of competency describes the skills and knowledge required to promote community programs to target markets with a view to encouraging participation.It applies to individuals who work in known and changing contexts, take responsibility for own work and provide and communicate solutions to a range of predictable and sometimes unpredictable problems.No occupational licensing, legislative or certification requirements are known to apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Identify target markets
  • 1.1 Identify potential of program to appeal to sections of community or industry in terms of benefits and costs
  • 1.2 Identify sectors of community and industry that are potential users, customers and audiences of program
  • 1.3 Develop a plan to promote program or local projects or group activities with other communication activities
2. Develop promotional materials
  • 2.1 Determine range of promotional channels to reach target sectors
  • 2.2 Source or develop promotional materials to suit promotional channels and target sectors
  • 2.3 Test impact of promotional materials with group or community members
  • 2.4 Obtain specialist marketing support to address specific marketing issues within budget and program and agency guidelines
3. Promote program to potential users
  • 3.1 Approach potential users of program and services through promotional channels and directly
  • 3.2 Assess impact of promotional activities to determine changes required
  • 3.3 Adjust promotional plan and activities to achieve an improved impact
4. Obtain commitment to use program services
  • 4.1 Present proposals for delivery of program services to interested potential users in terms of benefits, costs and other factors
  • 4.2 Address issues raised by potential users to overcome objections
  • 4.3 Obtain commitments to use program services or support program
5. Respond to enquiries
  • 5.1 Address enquiries by members of community, industry and program in terms of good customer service
  • 5.2 Keep records of contacts, enquiries and presentations for reporting and follow-up
  • 5.3 Follow up enquiries and presentations to obtain commitments to program services and objectives
No information
No information
Replaces
State Code National Code Title Type
D6773 AHCCCF408A Promote community programs Unit of competency
Replaced By
State Code National Code Title Type
OFB60 AHCWRK407 Promote community programs Unit of competency