Unit of competency Outline

Date retreived
23/07/2026 12:28 AM AWST

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Promote community programs

Promote community programs

Unit of competency
National Code
AHCWRK407
State Code
OFB60
TGA Status
Current
DTWD Status
Approved
Current Release Number
1.00
Current Release Date
24/01/2023
View on TGA
State Implementation and Classification
Approved Date
09/06/2023
Field of Education
080505 - Marketing
Original Release Date
09/06/2023
Nominal Hours
55
Description
This unit of competency describes the skills and knowledge required to promote community programs to target markets with a view to encouraging participation.The unit applies to individuals who apply specialist skills and knowledge to promote community programs. This includes applying and communicating non-routine technical solutions to predictable and unpredictable problems.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Identify target markets
  • 1.1 Identify potential of program to appeal to sections of community or industry in terms of benefits and costs
  • 1.2 Identify sectors of community and industry that are potential users, customers and audiences of program
  • 1.3 Develop a plan to promote program or local projects or group activities with other communication activities
2. Develop promotional materials
  • 2.1 Determine range of promotional channels to reach target sectors
  • 2.2 Source or develop promotional materials to suit promotional channels and target sectors
  • 2.3 Test impact of promotional materials with group or community members
  • 2.4 Obtain specialist marketing support to address specific marketing issues within promotion budget and program and agency guidelines
3. Promote program to potential users
  • 3.1 Approach potential users of program and services through promotional channels and directly
  • 3.2 Assess impact of promotional activities to determine changes required
  • 3.3 Adjust promotional plan and activities to achieve an improved impact
4. Obtain commitment to use program services
  • 4.1 Present proposals for delivery of program services to interested potential users in terms of benefits, costs and other factors
  • 4.2 Address issues raised by potential users to overcome objections
  • 4.3 Obtain commitments to use program services or support program
5. Respond to enquiries
  • 5.1 Address enquiries by members of community, industry and program in terms of good customer service
  • 5.2 Keep records of contacts, enquiries and presentations for reporting and follow-up
  • 5.3 Follow up enquiries and presentations to obtain commitment to program services and objectives
No information
No information
Replaces
State Code National Code Title Type
BAP98 AHCCCF408 Promote community programs Unit of competency