Elements and Performance Criteria

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Sources of information may include:
contemporary media, such as newspapers, television, magazines
image sourcing agencies, image banks and libraries
internet and social media sites
interviews
personal experiences
professional awards
professional libraries
workshops, seminars and conferences.
Technical requirements may include:
location requirements:
aerial photography
remote or urban photography
terrestrial specialised locations, such as deserts; jungles; oceans, lakes and seas; and polar or ice and snow regions
models, assistants, support crew and guides
personnel needs
specialist equipment requirements:
batteries and power generation
high-speed cameras
survival gear
telescopes and microscopes
underwater cameras.
Stock photo imaging projects may include:
billboard signage
book and magazine covers
business
CD sleeves and covers
cultural activities and events
current news topics
display panels for conferences, trade displays and corporate promotions
landscape
lifestyles
murals for commercial interior decoration
natural history
print and online training materials
public figures
representation of society and/or demographics
sport
underwater
visual identity images for commercial use.
Appropriate people may include:
members of relevant professional associations
mentors and peers
practising stock photographers/photo imagists and members of allied fields.
Professional practice arrangements may include:
contracts
copyright, licensing and intellectual property rights
creative product archive/digital asset management
creative product transportation and storage
financial management and GST
insurance, including personal, public risk, accident and sickness, equipment
licences and permits
model and property releases
OHS
project budget management.
Shoot requirements may include:
analog or digital capture technologies and supporting accessories
creative product:
how it is to be used
what the client specifies
hire options for equipment
models, props and backgrounds
overall look and feel to satisfy requirements of brief or style or shoot context
photo imaging lighting:
ambient
mixed lighting
supplementary, including electronic flash, tungsten and fluorescent
assistant
post-production coordinators
processing requirements for image work created
production team
studio or internal/external location
technical considerations arising from the technical requirements of shoot
timelines for stages of stock workflow
transportation of equipment.
Shoot preparations may include:
assembling and checking all equipment
briefing assistants and other members of creative team
involvement in concept development phase of creative process
confirming time, place and requirements for all aspects of the shoot that will be supplied by others
undertaking weather checks for location shoots.
Shoot context may include:
application of teamwork and management skills conducive to a creative environment
colour management specifications
format and orientation of image
provision of innovative suggestions and options to improve:
creative product
service being supplied
shoot personnel, including:
park rangers
tour operators and guides
dive masters
pilots
assistants
location scouts
technical requirements of creative product
timelines.
Optimise images may include:
digital files as specified:
bit depth
colour space
digital asset management
file dimensions/size in pixels
file format, such as:
joint photographic experts group (JPEG)
portable document format (PDF)
Photoshop Data (PSD)
tagged image file format (TIFF)
file naming, captions and inclusion of file information data
multiple file formats
transfer media, such as CD, DVD and internet
uncompressed and compressed files
maintaining quality and integrity of the digital data
processing RAW/JPEG files
retouch, enhance and photomontage as requested.
Creative product may include:
photo images and photomontages:
digital files
DVDs and digital media presentations.
Commercial environment may include:
image broker
image library
making direct contact with potential clients
self-publishing or merchandising.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the ability to:
apply a typical workflow in stock photo imaging professional practice
interact and liaise with potential clients, image brokers and associated professionals
apply business, coordination and negotiation skills to own photo imaging work practices
apply technical and imaging skills, including capturing and optimising stock images.
Context of and specific resources for assessment
Assessment must ensure:
access to:
a range of photo imaging production equipment, such as cameras, computers, software, printers, darkrooms, lighting and accessories
a range of locations and studios for stock photo imaging shoots
sources of information to research contemporary styles and conceptual or aesthetic approaches to stock photo imaging
appropriate learning and assessment support when required
opportunity for collaboration with or in allied industries, such as designers, sports people, researchers, field scientists, tour operators and business owners
the use of culturally appropriate processes, and techniques appropriate to the oracy, language and literacy capacity of the candidate and the work being performed.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
direct questioning combined with review of portfolios of evidence
review of third-party reports from experienced practitioners
direct observation of candidate applying a typical workflow in stock photo imaging professional practice
case studies to assess candidate’s ability to research contemporary styles and conceptual or aesthetic approaches to stock photo imaging
participation in or observation in professional photo imaging awards
review of stock image products against industry standards and service specifications.
Assessment methods should closely reflect workplace demands (e.g. literacy) and the needs of particular groups (e.g. people with disabilities, and people who may have literacy or numeracy difficulties, such as speakers of languages other than English, remote communities and those with interrupted schooling).
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
CUVPHI516A Research the role and use of the photo image in visual communication
CUVPHI517A Research and exploit photo imaging trends
CUVPHI518A Explore the descriptive and emotive nature of photo lighting
CUVPHI519A Investigate and exploit innovative imaging options
CUVPHI520A Produce an innovative presentation of professional work.