Unit of competency Outline
Date retreived
22/07/2026 6:20 PM AWST
22/07/2026 6:20 PM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Plan, capture and exploit stock photoimages
Plan, capture and exploit stock photoimages
Unit of competency
National Code
CUVPHI513A
CUVPHI513A
State Code
D1215
D1215
TGA Status
Replaced
Replaced
DTWD Status
Replaced
Replaced
State Implementation and Classification
Approved Date
21/08/2008
Field of Education
100303 - Photography
Original Release Date
21/08/2008
Nominal Hours
50
Description
This unit describes the performance outcomes, skills and knowledge required to produce self-commissioned stock photoimages.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
Notes
Elements and Performance Criteria
1 Develop concepts for the creation of stock images.
- 1.1 Research sources of information for contemporary styles and conceptual/aesthetic approaches for possible purchasers of images. 1.2 Evaluate, test and refine the technical requirements for a range of stock photoimaging projects and confirm with appropriate person/s.
- 1.3 Prepare pricing schedules, business documents, quotes, accounts and invoices (were applicable).
2 Prepare for the creation of stock images.
- 2.1 Research/adopt professional practice arrangements for shoot/s.2.2 Consider shoot requirements and make test shots to refine skills for shoot/s2.3 Prepare shoot management timelines and make appropriate shoot preparations.2.4 Negotiate with necessary parties for access to models, apparel, fashion accessories, locations and other subjects.
3 Shoot images and optimise work to anticipated client specifications.
- 3.1 Capture stock images to the preconceived style and content within shoot context.3.2 Check and reinstate equipment.3.3 Optimiseimages and output creative product to possible end-user specifications using industry standards.3.4 Label and archive images/creative product appropriately.
4 Market images and review project.
- 4.1 Place images into a commercial environment where sales can be made to end-users and make direct contact with possible purchaser of images.4.2 Maintain contractual and financial records for business and taxation purposes.4.3 Review response from potential clients and/or image broker. 4.4 Review personal performance within shoot context.4.5 Identify future opportunities, work directions, equipment needs and workflow changes resulting from the shoot.
RANGE STATEMENT
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Sources of information may include:
contemporary media (newspapers, television, magazines)
image sourcing agencies, image banks/libraries
internet sites
interviews
personal experiences
professional awards (photoimaging, tourism, architectural)
professional libraries
workshops, seminars, conferences.
Technical requirements may include:
location requirements:
aerial photography
remote/urban photography
terrestrial specialised locations:
deserts
jungles
oceans, lakes and seas
polar or ice and snow regions
models/assistants/support crew/guides
personnel needs
specialist equipment requirements:
batteries and power generation
high-speed cameras
survival gear
telescopes and microscopes
underwater cameras.
Stock photoimaging projects may include
billboard signage
book and magazine covers
business
CD sleeves and covers
cultural activities and events
current news topics
display panels for conferences, trade displays and corporate promotions
landscape
lifestyles
murals for commercial interior decoration
natural history
public figures
representation of society and/or demographics
sport
training materials (print and online)
underwater
visual identity images for commercial use.
Appropriate person/s may include:
members of relevant professional associations
mentors/peers
practising stock photographers/photoimagists or members of allied fields.
Professional practice arrangements may include:
contracts
copyright, licensing and intellectual property rights
creative product archive/digital asset management
creative product transportation and storage
financial management/taxation/GST
insurance (personal public risk, accident and sickness, equipment)
licences and permits
model and property releases
OHS
project budget management.
Shoot requirements may include:
analogue or digital capture technologies and supporting accessories
hire options for equipment
models, props, backgrounds
overall 'look' and 'feel' to satisfy requirements of brief/style or shoot context
photoimaging lighting:
ambient
mixed lighting
supplementary (electronic flash/tungsten/fluorescent/other)
assistant
post-production coordinators
processing requirements for image work created
production team
studio/location (internal/external)
technical considerations arising from the technical requirements of shoot
the creative product (how it is to be used/what the client specifies)
timelines for stages of stock workflow
transportation of equipment.
Shoot preparations may include:
assembling and checking all equipment
briefing assistants/members of creative team
conceptualised involvement in creative process
confirming time/place/requirements for all aspects of the shoot that will be supplied by others
undertaking weather check for location shoots.
Shoot context may include:
application of teamwork and management skills conducive to a creative environment
colour management specifications
format/orientation of image
provision of innovative suggestions/options to:
improve creative product
service being supplied
shoot personnel, including:
park rangers
tour operators and guides
dive masters
pilots
assistants
location scouts
technical requirements of creative product
timelines.
Optimise images may include:
digital files as specified:
bit depth
colour space
digital asset management
file dimensions/size in pixels
file format (e.g. JPEG, TIFF, PSD, PDF)
file naming, captions and inclusion of file information data
multiple file formats
transfer media (e.g. CD, DVD, internet)
uncompressed/compressed files
maintain quality/integrity of the digital data
process RAW/JPEG files
retouch, enhance, photo-montage (as requested).
Creative product may include:
photoimages and photomontages:
digital files
DVDs and digital media presentations.
Commercial environment may include:
image broker
image library
making direct contact with potential clients
self-publishing or merchandising.
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Sources of information may include:
contemporary media (newspapers, television, magazines)
image sourcing agencies, image banks/libraries
internet sites
interviews
personal experiences
professional awards (photoimaging, tourism, architectural)
professional libraries
workshops, seminars, conferences.
Technical requirements may include:
location requirements:
aerial photography
remote/urban photography
terrestrial specialised locations:
deserts
jungles
oceans, lakes and seas
polar or ice and snow regions
models/assistants/support crew/guides
personnel needs
specialist equipment requirements:
batteries and power generation
high-speed cameras
survival gear
telescopes and microscopes
underwater cameras.
Stock photoimaging projects may include
billboard signage
book and magazine covers
business
CD sleeves and covers
cultural activities and events
current news topics
display panels for conferences, trade displays and corporate promotions
landscape
lifestyles
murals for commercial interior decoration
natural history
public figures
representation of society and/or demographics
sport
training materials (print and online)
underwater
visual identity images for commercial use.
Appropriate person/s may include:
members of relevant professional associations
mentors/peers
practising stock photographers/photoimagists or members of allied fields.
Professional practice arrangements may include:
contracts
copyright, licensing and intellectual property rights
creative product archive/digital asset management
creative product transportation and storage
financial management/taxation/GST
insurance (personal public risk, accident and sickness, equipment)
licences and permits
model and property releases
OHS
project budget management.
Shoot requirements may include:
analogue or digital capture technologies and supporting accessories
hire options for equipment
models, props, backgrounds
overall 'look' and 'feel' to satisfy requirements of brief/style or shoot context
photoimaging lighting:
ambient
mixed lighting
supplementary (electronic flash/tungsten/fluorescent/other)
assistant
post-production coordinators
processing requirements for image work created
production team
studio/location (internal/external)
technical considerations arising from the technical requirements of shoot
the creative product (how it is to be used/what the client specifies)
timelines for stages of stock workflow
transportation of equipment.
Shoot preparations may include:
assembling and checking all equipment
briefing assistants/members of creative team
conceptualised involvement in creative process
confirming time/place/requirements for all aspects of the shoot that will be supplied by others
undertaking weather check for location shoots.
Shoot context may include:
application of teamwork and management skills conducive to a creative environment
colour management specifications
format/orientation of image
provision of innovative suggestions/options to:
improve creative product
service being supplied
shoot personnel, including:
park rangers
tour operators and guides
dive masters
pilots
assistants
location scouts
technical requirements of creative product
timelines.
Optimise images may include:
digital files as specified:
bit depth
colour space
digital asset management
file dimensions/size in pixels
file format (e.g. JPEG, TIFF, PSD, PDF)
file naming, captions and inclusion of file information data
multiple file formats
transfer media (e.g. CD, DVD, internet)
uncompressed/compressed files
maintain quality/integrity of the digital data
process RAW/JPEG files
retouch, enhance, photo-montage (as requested).
Creative product may include:
photoimages and photomontages:
digital files
DVDs and digital media presentations.
Commercial environment may include:
image broker
image library
making direct contact with potential clients
self-publishing or merchandising.
EVIDENCE GUIDE
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
ability to apply a typical workflow in stock photoimaging professional practice
ability to interact and liaise with potential clients, image brokers and associated professionals
ability to apply business, coordination and negotiation skills to own photoimaging work practices
ability to apply technical and imaging skills, including capturing/optimising stock images.
Context of and specific resources for assessment
Assessment must ensure:
access to a range of photoimaging production equipment (e.g. cameras, computers, software, printers, darkrooms, studios, lighting and accessories)
access to a range of locations and studios for stock photoimaging shoots
access to sources of information to research contemporary styles and conceptual/aesthetic approaches to stock photoimaging
opportunity for collaboration with or in allied industries (e.g. designers, sports people, researchers, field scientists, tour operators and business owners)
access to appropriate learning and assessment support when required
the use of culturally appropriate processes, and techniques appropriate to the oracy, language and literacy capacity of the assessee and the work being performed.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by candidate
direct observation of candidate applying a typical workflow in stock photoimaging professional practice
case studies to assess candidate's ability to research contemporary styles and conceptual/aesthetic approaches to stock photoimaging
participation in or observation in professional photography/photoimaging awards
review of stock image products against industry standards and service specifications.
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
CUVPHI501A Research role and use of the photoimage in visual communication
CUVPHI502A Research and exploit photoimaging trends
CUVPHI503A Explore the descriptive and emotive nature of photo lighting
CUVPHI504A Investigate and exploit innovative imaging options
CUVPHI505A Produce an innovative presentation package of professional work.
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
ability to apply a typical workflow in stock photoimaging professional practice
ability to interact and liaise with potential clients, image brokers and associated professionals
ability to apply business, coordination and negotiation skills to own photoimaging work practices
ability to apply technical and imaging skills, including capturing/optimising stock images.
Context of and specific resources for assessment
Assessment must ensure:
access to a range of photoimaging production equipment (e.g. cameras, computers, software, printers, darkrooms, studios, lighting and accessories)
access to a range of locations and studios for stock photoimaging shoots
access to sources of information to research contemporary styles and conceptual/aesthetic approaches to stock photoimaging
opportunity for collaboration with or in allied industries (e.g. designers, sports people, researchers, field scientists, tour operators and business owners)
access to appropriate learning and assessment support when required
the use of culturally appropriate processes, and techniques appropriate to the oracy, language and literacy capacity of the assessee and the work being performed.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by candidate
direct observation of candidate applying a typical workflow in stock photoimaging professional practice
case studies to assess candidate's ability to research contemporary styles and conceptual/aesthetic approaches to stock photoimaging
participation in or observation in professional photography/photoimaging awards
review of stock image products against industry standards and service specifications.
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
CUVPHI501A Research role and use of the photoimage in visual communication
CUVPHI502A Research and exploit photoimaging trends
CUVPHI503A Explore the descriptive and emotive nature of photo lighting
CUVPHI504A Investigate and exploit innovative imaging options
CUVPHI505A Produce an innovative presentation package of professional work.
Replaced By
| State Code | National Code | Title | Type |
|---|---|---|---|
| S7728 | CUVPHI528A | Plan, capture and exploit stock photo images | Unit of competency |
| State Code | National Code | Title | Type |
|---|---|---|---|
| D208 | CUV50407 | Diploma of Photoimaging | Qualification |