Unit of competency Outline
Date retreived
22/07/2026 7:00 AM AWST
22/07/2026 7:00 AM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Foster a positive organisational image in the community
Foster a positive organisational image in the community
Unit of competency
National Code
PUACOM005B
PUACOM005B
State Code
D2986
D2986
TGA Status
Replaced
Replaced
DTWD Status
Replaced
Replaced
State Implementation and Classification
Approved Date
10/02/2015
Field of Education
080301 - Business Management
Original Release Date
10/02/2015
Nominal Hours
30
Description
This unit covers the competency to enable effective two-way communication with the community, and to promote a positive public image.
Notes
Elements and Performance Criteria
1. Promote the organisation in the community
- 1.1 Community requests for information or participation are responded to in accordance with the organisation's policies and procedures.
- 1.2 Opportunities to explain and promote the organisation's activities are acted on to promote community recognition and support.
- 1.3 Non-routine requests for information are referred to an appropriate person.
2. Represent the organisation in the community
- 2.1 The organisation's position on particular issues is represented in a way which acknowledges community concerns and promotes community awareness.
- 2.2 Communication and presentation to the public enhances the organisation's public image.
3. Advise and involve the community in public safety activities
- 3.1 The community is advised of a range of prevention and mitigation techniques.
- 3.2 Community members are informed and skilled to implement prevention and mitigation activities.
- 3.3 Community is assisted to initiate, develop and conduct prevention and mitigation techniques addressing their own particular needs.
The Range Statement relates to the Unit of Competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the Performance Criteria is detailed below.
Information may include:
how to participate
publicity material
contact information
prevention and mitigation strategies
Community may include:
local community
business community including a range of ages and persons from culturally and linguistically diverse backgrounds
people with a disability
Opportunities to promote may include:
answering general enquiries
presentations at community group gatherings
special interest forums
other organisation forums
community events and festivals
participating in conferences
representing organisation on associations and committees
school visits
Special promotions may include:
career promotions
local shows
marches and ceremonies
organisation specific weeks and regular state/national events e.g. fire awareness week
bluey day
shopping mall promotions
Appropriate person may include:
more senior personnel
personnel with specific expertise
community liaison officer
other organisation
bilingual
Response may include:
referral
provide action
details of where to access further information
Prevention and mitigation techniques may include:
dances
school/community group visitations/presentations
station open days
Police Citizens Clubs
specific co-operative arrangements with community groups
business owners
shopping centres/malls
etc, and should focus on local community safety issues and the fostering of closer linkages/partnership with policy
Information may include:
how to participate
publicity material
contact information
prevention and mitigation strategies
Community may include:
local community
business community including a range of ages and persons from culturally and linguistically diverse backgrounds
people with a disability
Opportunities to promote may include:
answering general enquiries
presentations at community group gatherings
special interest forums
other organisation forums
community events and festivals
participating in conferences
representing organisation on associations and committees
school visits
Special promotions may include:
career promotions
local shows
marches and ceremonies
organisation specific weeks and regular state/national events e.g. fire awareness week
bluey day
shopping mall promotions
Appropriate person may include:
more senior personnel
personnel with specific expertise
community liaison officer
other organisation
bilingual
Response may include:
referral
provide action
details of where to access further information
Prevention and mitigation techniques may include:
dances
school/community group visitations/presentations
station open days
Police Citizens Clubs
specific co-operative arrangements with community groups
business owners
shopping centres/malls
etc, and should focus on local community safety issues and the fostering of closer linkages/partnership with policy
Critical aspects for assessment and evidence required to demonstrate competency in this unit
It is essential for this unit that competence be demonstrate in ability to provide advice on prevention and mitigation techniques in a way that acknowledges community concerns.
Consistency in performance
Evidence should be gathered over a period of time in a range of actual or simulated workplace environments.
Context of and specific resources for assessment
Context of assessment
On the job or in a simulated work environment.
In a Fire Sector specific context, this unit should be assessed with PUAFIR301B Undertake community safety activities.
Specific resources for assessment
Access to promotional/informational material.
It is essential for this unit that competence be demonstrate in ability to provide advice on prevention and mitigation techniques in a way that acknowledges community concerns.
Consistency in performance
Evidence should be gathered over a period of time in a range of actual or simulated workplace environments.
Context of and specific resources for assessment
Context of assessment
On the job or in a simulated work environment.
In a Fire Sector specific context, this unit should be assessed with PUAFIR301B Undertake community safety activities.
Specific resources for assessment
Access to promotional/informational material.
Replaced By
| State Code | National Code | Title | Type |
|---|---|---|---|
| OAZ68 | PUACOM005 | Foster a positive organisational image in the community | Unit of competency |
| State Code | National Code | Title | Type |
|---|---|---|---|
| AZT5 | AVI50616 | Diploma of Aviation (Aviation Management) | Qualification |
| AB569 | PUASS00033 | Community Engagement | Skill set |
| BDL9 | DEF30417 | Certificate III in Defence Public Affairs | Qualification |
| CDU5 | DEF40117 | Certificate IV in Defence Public Affairs | Qualification |
| J210 | PUA41112 | Certificate IV in Public Safety (Community Safety) | Qualification |
| C600 | PUA30601 | Certificate III in Public Safety (Firefighting and Emergency Operations) | Qualification |