Elements and Performance Criteria

RANGE STATEMENT
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below.

Appropriate communication methods may involve:
using interpreters
following cultural protocols
face-to-face meetings
limiting the amount of jargon and printed material and using as much visual information as possible.


Community may relate to:
traditional communities on ancestral lands
local residents in urban, regional or rural settings
extended families in urban or rural settings
small groups with common cultural links and interests
individuals who identify with and are accepted by a particular group.


Tourism opportunities cover the full range of tourism development opportunities, including:
tourism retailing operations
tour operations
attractions, events and festivals
accommodation development
visits to the community by external tour operators
community involvement in providing staff for external operations
community involvement in training for the tourism industry.


Information sources may include:
local, regional, state or territory, and federal tourism organisations
local regional, state or territory, and federal tourism and tourism marketing plans
other government agencies
government funding bodies
government and private tourism research bodies
tourism industry associations
destination marketing companies
tour operators, tour wholesalers and inbound tour operators
business management and marketing consultancies
reports on tourism
privately owned tourism businesses
national parks and land management agencies
other local communities
local people
internet.


External stakeholders may include:
wider community
local businesses
local, regional, state or territory, and federal tourism organisations
state, territory or local government authorities
land management and protection authorities
privately owned tourism businesses
tourism industry associations
tourism marketing organisations
destination marketing companies
business management and marketing consultancies
tour operators, tour wholesalers and inbound tour operators
training agencies.


Impact on the community may include:
benefits:
economic benefits to local community
improved local facilities
employment opportunities
cultural benefits, including cultural preservation
visitor education
greater understanding between host and visitor cultures
costs:
trivialisation of culture
effect on social structures
damage to environmentally or culturally sensitive areas.


Consultation with the community may involve:
verbal presentations to individuals or groups
public or community meetings
presentations or talks from specialist advisers
preparation and presentation of comprehensive written reports
preparation and presentation of plain English excerpts from comprehensive written reports
presentation of notes or fact sheets about research findings
copies of information provided from external stakeholders.
Relevant, current and accurate information to be provided to the community must include:
community's proposed tourism products
product and service gaps within the local area and region
current market trends and needs
need for tourism products and services to meet certain market requirements
customer and tourism industry service and quality expectations for tourism products and services
general information on distribution and marketing networks
information on particular distribution and marketing networks that would support the proposed tourism products
analysis of:
community's ability to successfully market their proposed tourism products
community's ability to successfully deliver their proposed tourism products
positive and negative impact of operating the proposed tourism products
summary of all component analyses above and potential for success of the tourism development
information about other communities that have experience in establishing and developing tourism products
recommendations, including any alternative product offerings for the community to consider.

EVIDENCE GUIDE
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, the range statement and the Assessment Guidelines for this Training Package.

Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
ability to assess tourism opportunities for a specific community and determine the potential for success
ability to fully research, analyse and provide information on the full range of issues that relate to the proposed tourism development within a community
detailed knowledge of the tourism industry, including structure and interrelationships, tourism industry networks, information sources, and distribution and marketing networks
ability to consult and communicate with the broad community, key community stakeholders and external stakeholders
project or work activities conducted over a commercially realistic period of time so that the research, analysis and consultation aspects of this assessment of opportunities can be assessed.


Context of and specific resources for assessment
Assessment must ensure:
access to a fully equipped office environment using appropriate computers, communication technology, information programs and publications to facilitate the processes involved in assessing tourism opportunities
access to a community for which tourism opportunities would be assessed or access to comprehensive and sufficient information about that community to allow the candidate to fully assess tourism opportunities
access to current tourism industry data and information sources about tourism market trends and appropriate product match
involvement of key stakeholders, both internal and external to the community so that research and consultation can be achieved.


Methods of assessment
A range of assessment methods should be used to assess the practical skills and knowledge required to assess tourism opportunities. The following examples are appropriate for this unit:
project to fully assess tourism opportunities for a given community
project activities to assess tourism opportunities in conjunction with a local, regional, state or territory tourism organisation, community or industry organisation, or tourism business management consultancy
review of a completed assessment report for a specific community
case studies to assess the candidate's ability to evaluate communities with differing social, cultural and economic structures and issues
case studies to assess the candidate's ability to evaluate community areas with different tourism product bases, and distribution and marketing networks
written and oral questioning or interview to test knowledge such as structure of the tourism industry, tourism industry interrelationships, distribution networks, community communication and consultation processes, and the structures of tourism management organisations
review of portfolios of evidence and third-party workplace reports of on-the-job performance by the candidate.
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
SITTPPD008A Develop host community awareness of tourism
SITTPPD010A Develop and implement local or regional tourism plan.


Assessing employability skills
Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors. How these skills are applied varies between occupations and qualifications due to the different work functions and contexts.
Employability skills embedded in this unit should be assessed holistically with other relevant units that make up the skill set or qualification and in the context of the job role.