Elements and Performance Criteria

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Community may comprise:
extended families in urban or rural settings
groups with common cultural links and interests
individuals who identify with and are accepted by a particular group
residents in urban, regional or rural settings
traditional communities on ancestral lands.
Tourism opportunities may include:
accommodation development
attractions
community involvement in:
providing staff for external operations
training for the tourism industry
events
festivals
tour operations
tourism retailing operations
visits to the community by external tour operators.
Information sources may include:
communities with common interests
government bodies:
funding agencies
land management agencies
Internet
local people
reports and research:
local, state, regional or national marketing plans
statistical data
research bodies:
public
private
tourism operators:
accommodation
destination marketing companies
tour operators
inbound tour operators
tour wholesalers
tourism organisations and associations
training agencies.
Community impact may include:
benefits:
cultural, including cultural preservation
economic
employment opportunities
greater understanding between host and visitor cultures
improved local facilities
visitor education
costs:
damage to environmentally or culturally sensitive areas
effect on social structures
trivialisation of culture.
Community consultationsmay include:
community meetings
individual and small group consultations
presentations from specialist advisers
formal and informal community research
publication and display of information excerpts for community comment
social media activities.
Relevant, current and accurate information to be provided to the community may include:
community proposed tourism products
community capacity:
ability to successfully market proposed tourism products
ability to successfully deliver proposed tourism products
community impacts:
negative
positive
tourism industry and market information:
current market trends and needs
product and service gaps within the local area and region
service and quality expectations
distribution and marketing networks
information about other communities
recommendations, including any alternative product offerings for the community to consider.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the ability to:
assess tourism opportunities for a community and determine potential for success
research, analyse and provide information on the range of issues that relate to proposed tourism development within a community
consult with diverse stakeholders about tourism opportunities
demonstrate knowledge of the tourism industry, including structure and interrelationships, tourism industry networks, information sources, and distribution and marketing networks.
Context of and specific resources for assessment
Assessment must ensure use of:
a community for which tourism opportunities can be assessed
current tourism industry data and information sources
community stakeholders with whom the individual can consult.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
evaluation of a project conducted by the individual to assess and report on tourism opportunities for a given community
use of case studies to assess the individual’s ability to evaluate communities with different:
social, cultural and economic structures and issues
tourism product bases, and distribution and marketing networks
written or oral questioning to assess knowledge of tourism industry structure and interrelationships, distribution networks and community consultation processes
review of portfolios of evidence and thirdparty workplace reports of onthejob performance by the individual.
Guidance information for assessment
The assessor should design integrated assessment activities to holistically assess this unit with other units relevant to the industry sector, workplace and job role, for example:
SITTPPD501 Develop host community awareness of tourism
SITTPPD604 Develop and implement local or regional tourism plan.