Elements and Performance Criteria

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Theories may include:
art and design theories that impact on the use of the photographic image
art movements that impact on and relate to photography/photo imaging
human vision and perception
narrative and story-telling
science and technology
social issues and movements
theorists and commentators on art and the image, including:
Ansel Adams
Arthur Steiglitz
Georgy Kepes
John Berger
Laslo Mohly-Nagy
Minor White
P H Emerson
Robert Adams
Roland Bathes
Susan Sontag
W Eugene Smith
Walter Benjamin.
Context may include:
copyright and moral rights
intellectual property
plagiarism
proof and evidence
to communicate an idea
to inform and educate
to inspire
to persuade (e.g. propaganda).
Modes and media may include:
combinations of:
audio and visual material
images and text
still and moving images
billboard images
hybrid technologies
images in an exhibition
mass communication and single viewer
newspapers and magazines
television, internet and video streaming
social media, such as blogs and tweets.
Themes may include:
abstraction
advertising
beauty
culture
gender identity
landscape
nature
philosophical and classical themes
religion
reportage
science and technology
sexuality
social issues
the human condition
the nude
the photograph as truth
the portrait.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the ability to:
research and evaluate theories and themes on historical and contemporary photographic/photo imaging in the visual communication environment
implement theories, themes and visual communication principles in own photo imaging practice
review personal performance within the context of the photo imaging visual communication environment
recognise copyright, moral rights, intellectual property and plagiarism issues.
Context of and specific resources for assessment
Assessment must ensure access to:
sources of information on historical and contemporary photographic/photo imaging in the visual communication environment
a range of modes and media used in the photographic/photo imaging visual communication environment.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
direct questioning combined with review of portfolios of evidence
review of third-party reports from experienced practitioners
direct observation of candidate implementing visual communication principles in the production of photo images
case studies to assess candidate’s ability to evaluate theories and themes in historical and contemporary photographic/photo imaging in the visual communication environment
problem-solving activities to assess candidate’s critical thinking skills.
Assessment methods should closely reflect workplace demands (e.g. literacy) and the needs of particular groups (e.g. people with disabilities, and people who may have literacy or numeracy difficulties, such as speakers of languages other than English, remote communities and those with interrupted schooling).
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.